Using a food-themed calendar to engage the public and promote extension from field to fork

Kayla Colgrove, Alice Henneman, Lisa Franzen-Castle

Research output: Contribution to journalArticle

Abstract

A monthly, Web-based food-themed calendar was created to provide Extension research-based information from farm to fork to consumers and multiplier groups working with consumers. It provides resources for selected national food-themed days, weeks, and months. This approach helped optimize the use of social media and search engines in promoting content, leading to visits and links to our organization's website. The calendar received 45,875+ page views. It has been linked 493 times from 186 websites, including other universities, blogs, and social media sites. The calendar was listed in the top three recommended webpages by search engines.

Original languageEnglish (US)
Article number2IAW3
JournalJournal of Extension
Volume52
Issue number2
StatePublished - Apr 2014

Fingerprint

social media
search engine
website
food
multiplier
working group
weblog
farm
university
resources

ASJC Scopus subject areas

  • Education

Cite this

Using a food-themed calendar to engage the public and promote extension from field to fork. / Colgrove, Kayla; Henneman, Alice; Franzen-Castle, Lisa.

In: Journal of Extension, Vol. 52, No. 2, 2IAW3, 04.2014.

Research output: Contribution to journalArticle

@article{219edf784d2543f189b6133ab3207513,
title = "Using a food-themed calendar to engage the public and promote extension from field to fork",
abstract = "A monthly, Web-based food-themed calendar was created to provide Extension research-based information from farm to fork to consumers and multiplier groups working with consumers. It provides resources for selected national food-themed days, weeks, and months. This approach helped optimize the use of social media and search engines in promoting content, leading to visits and links to our organization's website. The calendar received 45,875+ page views. It has been linked 493 times from 186 websites, including other universities, blogs, and social media sites. The calendar was listed in the top three recommended webpages by search engines.",
author = "Kayla Colgrove and Alice Henneman and Lisa Franzen-Castle",
year = "2014",
month = "4",
language = "English (US)",
volume = "52",
journal = "Journal of Extension",
issn = "1077-5315",
publisher = "Extension Journal, Inc.",
number = "2",

}

TY - JOUR

T1 - Using a food-themed calendar to engage the public and promote extension from field to fork

AU - Colgrove, Kayla

AU - Henneman, Alice

AU - Franzen-Castle, Lisa

PY - 2014/4

Y1 - 2014/4

N2 - A monthly, Web-based food-themed calendar was created to provide Extension research-based information from farm to fork to consumers and multiplier groups working with consumers. It provides resources for selected national food-themed days, weeks, and months. This approach helped optimize the use of social media and search engines in promoting content, leading to visits and links to our organization's website. The calendar received 45,875+ page views. It has been linked 493 times from 186 websites, including other universities, blogs, and social media sites. The calendar was listed in the top three recommended webpages by search engines.

AB - A monthly, Web-based food-themed calendar was created to provide Extension research-based information from farm to fork to consumers and multiplier groups working with consumers. It provides resources for selected national food-themed days, weeks, and months. This approach helped optimize the use of social media and search engines in promoting content, leading to visits and links to our organization's website. The calendar received 45,875+ page views. It has been linked 493 times from 186 websites, including other universities, blogs, and social media sites. The calendar was listed in the top three recommended webpages by search engines.

UR - http://www.scopus.com/inward/record.url?scp=84899540025&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84899540025&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:84899540025

VL - 52

JO - Journal of Extension

JF - Journal of Extension

SN - 1077-5315

IS - 2

M1 - 2IAW3

ER -