The Journal of Advertising: Historical, structural, and brand equity considerations

Research output: Contribution to journalArticle

13 Citations (Scopus)

Abstract

In this article, I provide thoughts pertinent to my time as editor of the Journal of Advertising (JA). In this context, I offer recollections on the practice of editing JA almost 20 years ago, perspectives on the efficacy of replication research and literature reviews as components of what appears in JA, ideas on possible additions to JA's structure, and concluding thoughts on the importance of maintaining JA's brand equity.

Original languageEnglish (US)
Pages (from-to)80-84
Number of pages5
JournalJournal of Advertising
Volume44
Issue number1
DOIs
StatePublished - Jan 2 2015

Fingerprint

Marketing
equity
editor
Brand equity
literature
time
Efficacy
Literature review
Replication
Editing

ASJC Scopus subject areas

  • Business and International Management
  • Communication
  • Marketing

Cite this

The Journal of Advertising : Historical, structural, and brand equity considerations. / Carlson, Les.

In: Journal of Advertising, Vol. 44, No. 1, 02.01.2015, p. 80-84.

Research output: Contribution to journalArticle

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