The influence of user interface usability on rural consumers' trust of e-health services

Ann L Fruhling, Sang M. Lee

Research output: Contribution to journalReview article

20 Citations (Scopus)

Abstract

A critical challenge facing e-health care providers today is developing a web presence that not only compels the consumer, but also inspires trust. This research is the first empirical study that systematically investigates the influence User Interface (UI) usability factors have on establishing trust between e-health consumers and e-health service providers in the context of exchanging personal relationship-based information. The findings of this research suggest that UI usability factors are essential elements in conveying the trustworthiness of a web-based system and do affect consumers' perception of trust in personal relationship-based information exchanges.

Original languageEnglish (US)
Pages (from-to)305-321
Number of pages17
JournalInternational Journal of Electronic Healthcare
Volume2
Issue number4
DOIs
StatePublished - Jan 1 2006

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Keywords

  • Rural healthcare
  • Trust
  • Usability
  • User interface
  • e-health

ASJC Scopus subject areas

  • Health Policy
  • Health Informatics

Cite this

The influence of user interface usability on rural consumers' trust of e-health services. / Fruhling, Ann L; Lee, Sang M.

In: International Journal of Electronic Healthcare, Vol. 2, No. 4, 01.01.2006, p. 305-321.

Research output: Contribution to journalReview article

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