The importance of BUZZ

Alanah Mitchell, Deepak Khazanchi

Research output: Contribution to journalArticle

1 Citation (Scopus)
Original languageEnglish (US)
Pages (from-to)20-25
Number of pages6
JournalMarketing Research
Volume22
Issue number2
StatePublished - Jun 1 2010

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Mitchell, A., & Khazanchi, D. (2010). The importance of BUZZ. Marketing Research, 22(2), 20-25.

The importance of BUZZ. / Mitchell, Alanah; Khazanchi, Deepak.

In: Marketing Research, Vol. 22, No. 2, 01.06.2010, p. 20-25.

Research output: Contribution to journalArticle

Mitchell, A & Khazanchi, D 2010, 'The importance of BUZZ', Marketing Research, vol. 22, no. 2, pp. 20-25.
Mitchell A, Khazanchi D. The importance of BUZZ. Marketing Research. 2010 Jun 1;22(2):20-25.
Mitchell, Alanah ; Khazanchi, Deepak. / The importance of BUZZ. In: Marketing Research. 2010 ; Vol. 22, No. 2. pp. 20-25.
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