The harm chain: A public policy development and stakeholder perspective

Michael Jay Polonsky, Les Carlson, Marie Louise Fry

Research output: Contribution to journalArticle

40 Citations (Scopus)

Abstract

This article introduces the concept of a ‘harm chain’ as a mechanism tofurther broaden the way in which firms and public policy makers consider potential negative outcomes from marketing activities. The purpose of conceptualizing a ‘harm chain’ is to examine specifically the creation of harm within networks of marketing exchanges that might occur throughout pre-production, production, consumption and post-consumption activities. The authors suggest that addressing issues where harm occurs allows both firms and policy makers to identify whether exchanges bring about harm and how relevant parties can address the core cause of harm, as well as how those who are harmed can be protected.

Original languageEnglish (US)
Pages (from-to)345-364
Number of pages20
JournalMarketing Theory
Volume3
Issue number3
DOIs
StatePublished - Sep 2003

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Stakeholders
Politicians
Policy development
Public policy
Marketing activities
Marketing

Keywords

  • harm
  • public policy development
  • stakeholders

ASJC Scopus subject areas

  • Marketing

Cite this

The harm chain : A public policy development and stakeholder perspective. / Polonsky, Michael Jay; Carlson, Les; Fry, Marie Louise.

In: Marketing Theory, Vol. 3, No. 3, 09.2003, p. 345-364.

Research output: Contribution to journalArticle

Polonsky, Michael Jay ; Carlson, Les ; Fry, Marie Louise. / The harm chain : A public policy development and stakeholder perspective. In: Marketing Theory. 2003 ; Vol. 3, No. 3. pp. 345-364.
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