The evolution of services advertising in a services-driven national economy

An analysis of progress and missed opportunities

Marla B.Royne Stafford, Tim Reilly, Stephen J. Grove, Leslie C Carlson, Rishi Bhandari, John Copeland

Research output: Contribution to journalArticle

5 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)136-152
Number of pages17
JournalJournal of Advertising Research
Volume51
Issue numberSUPPL. 1
DOIs
StatePublished - 2011

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national economy
Marketing
National economy

ASJC Scopus subject areas

  • Communication
  • Marketing

Cite this

The evolution of services advertising in a services-driven national economy : An analysis of progress and missed opportunities. / Stafford, Marla B.Royne; Reilly, Tim; Grove, Stephen J.; Carlson, Leslie C; Bhandari, Rishi; Copeland, John.

In: Journal of Advertising Research, Vol. 51, No. SUPPL. 1, 2011, p. 136-152.

Research output: Contribution to journalArticle

Stafford, Marla B.Royne ; Reilly, Tim ; Grove, Stephen J. ; Carlson, Leslie C ; Bhandari, Rishi ; Copeland, John. / The evolution of services advertising in a services-driven national economy : An analysis of progress and missed opportunities. In: Journal of Advertising Research. 2011 ; Vol. 51, No. SUPPL. 1. pp. 136-152.
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