The dark side of CRM: Brand relationships and violent extremist organisations

Michael Breazeale, Erin G. Pleggenkuhle-Miles, Mackenzie Harms, Gina Scott Ligon

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Dark Side of CRM
Subtitle of host publicationCustomers, Relationships and Management
PublisherTaylor and Francis Inc.
Pages174-195
Number of pages22
ISBN (Electronic)9781317621997
ISBN (Print)9781138803312
DOIs
StatePublished - Sep 4 2015

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Brand relationship

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Breazeale, M., Pleggenkuhle-Miles, E. G., Harms, M., & Ligon, G. S. (2015). The dark side of CRM: Brand relationships and violent extremist organisations. In The Dark Side of CRM: Customers, Relationships and Management (pp. 174-195). Taylor and Francis Inc.. https://doi.org/10.4324/9781315753737

The dark side of CRM : Brand relationships and violent extremist organisations. / Breazeale, Michael; Pleggenkuhle-Miles, Erin G.; Harms, Mackenzie; Ligon, Gina Scott.

The Dark Side of CRM: Customers, Relationships and Management. Taylor and Francis Inc., 2015. p. 174-195.

Research output: Chapter in Book/Report/Conference proceedingChapter

Breazeale, M, Pleggenkuhle-Miles, EG, Harms, M & Ligon, GS 2015, The dark side of CRM: Brand relationships and violent extremist organisations. in The Dark Side of CRM: Customers, Relationships and Management. Taylor and Francis Inc., pp. 174-195. https://doi.org/10.4324/9781315753737
Breazeale M, Pleggenkuhle-Miles EG, Harms M, Ligon GS. The dark side of CRM: Brand relationships and violent extremist organisations. In The Dark Side of CRM: Customers, Relationships and Management. Taylor and Francis Inc. 2015. p. 174-195 https://doi.org/10.4324/9781315753737
Breazeale, Michael ; Pleggenkuhle-Miles, Erin G. ; Harms, Mackenzie ; Ligon, Gina Scott. / The dark side of CRM : Brand relationships and violent extremist organisations. The Dark Side of CRM: Customers, Relationships and Management. Taylor and Francis Inc., 2015. pp. 174-195
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