The congruence of manager perception of salesperson performance and knowledge-based measures of adaptive selling

Kenneth A. Anglin, Jeffrey J. Stolman, James W. Gentry

Research output: Contribution to journalArticle

30 Citations (Scopus)

Abstract

The case made for adaptive selling has been strong, yet the relationship between adaptive selling capability and sales performance exists largely on a conceptual rather than an empirical basis. The relationship between the adaptive selling capability reflected in script-based knowledge structures and sales performance is examined using both subjective and objective sales performance measures. Cognitive sales scripts are elicited based on a simulated selling task in which the prospective buyer deviates from expected behavior. The results indicate that higher performers, as identified by their sales managers, are more likely to be adaptive. Future research implications are discussed, and some initial thoughts regarding managerial applications of these findings are presented.

Original languageEnglish (US)
Pages (from-to)81-90
Number of pages10
JournalJournal of Personal Selling and Sales Management
Volume10
Issue number4
DOIs
StatePublished - Jan 1 1990

Fingerprint

selling
sales
Sales
Managers
manager
knowledge
performance
Congruence
Knowledge-based
Adaptive selling
Salesperson performance
Sales performance

ASJC Scopus subject areas

  • Human Factors and Ergonomics
  • Management of Technology and Innovation

Cite this

The congruence of manager perception of salesperson performance and knowledge-based measures of adaptive selling. / Anglin, Kenneth A.; Stolman, Jeffrey J.; Gentry, James W.

In: Journal of Personal Selling and Sales Management, Vol. 10, No. 4, 01.01.1990, p. 81-90.

Research output: Contribution to journalArticle

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