The case for workforce development in social marketing

Research output: Contribution to journalArticle

Abstract

The Centers for Disease Control and Prevention, Association of Schools and Programs of Public Health, and the Council on Linkages Between Academia and Public Health Practice have emphasized the increasing need to train the public health workforce in social marketing. With only 21 U.S. academic institutions offering course work in social marketing and only four institutions offering degrees in social marketing there is a gap between what academic institutions are offering and these recommendations (Kelly, 2013). The successful application of social marketing in public health practice relies on academic institutions creating and promoting social marketing-related programs.

Original languageEnglish (US)
Pages (from-to)321-326
Number of pages6
JournalHealth Marketing Quarterly
Volume33
Issue number4
DOIs
StatePublished - Oct 1 2016

Fingerprint

Social Marketing
Public Health Practice
Public Health Schools
Health Manpower
Centers for Disease Control and Prevention (U.S.)
Public Health
Social marketing
Workforce development
Public health

Keywords

  • Academic degrees
  • marketing in public health
  • public health
  • public health practice
  • social marketing
  • workforce development

ASJC Scopus subject areas

  • Health Professions(all)
  • Marketing

Cite this

The case for workforce development in social marketing. / Pounds, Leanne C.

In: Health Marketing Quarterly, Vol. 33, No. 4, 01.10.2016, p. 321-326.

Research output: Contribution to journalArticle

@article{cc25a1a5f5374836926c58d45fd9331b,
title = "The case for workforce development in social marketing",
abstract = "The Centers for Disease Control and Prevention, Association of Schools and Programs of Public Health, and the Council on Linkages Between Academia and Public Health Practice have emphasized the increasing need to train the public health workforce in social marketing. With only 21 U.S. academic institutions offering course work in social marketing and only four institutions offering degrees in social marketing there is a gap between what academic institutions are offering and these recommendations (Kelly, 2013). The successful application of social marketing in public health practice relies on academic institutions creating and promoting social marketing-related programs.",
keywords = "Academic degrees, marketing in public health, public health, public health practice, social marketing, workforce development",
author = "Pounds, {Leanne C}",
year = "2016",
month = "10",
day = "1",
doi = "10.1080/07359683.2016.1238263",
language = "English (US)",
volume = "33",
pages = "321--326",
journal = "Health Marketing Quarterly",
issn = "0735-9683",
publisher = "Routledge",
number = "4",

}

TY - JOUR

T1 - The case for workforce development in social marketing

AU - Pounds, Leanne C

PY - 2016/10/1

Y1 - 2016/10/1

N2 - The Centers for Disease Control and Prevention, Association of Schools and Programs of Public Health, and the Council on Linkages Between Academia and Public Health Practice have emphasized the increasing need to train the public health workforce in social marketing. With only 21 U.S. academic institutions offering course work in social marketing and only four institutions offering degrees in social marketing there is a gap between what academic institutions are offering and these recommendations (Kelly, 2013). The successful application of social marketing in public health practice relies on academic institutions creating and promoting social marketing-related programs.

AB - The Centers for Disease Control and Prevention, Association of Schools and Programs of Public Health, and the Council on Linkages Between Academia and Public Health Practice have emphasized the increasing need to train the public health workforce in social marketing. With only 21 U.S. academic institutions offering course work in social marketing and only four institutions offering degrees in social marketing there is a gap between what academic institutions are offering and these recommendations (Kelly, 2013). The successful application of social marketing in public health practice relies on academic institutions creating and promoting social marketing-related programs.

KW - Academic degrees

KW - marketing in public health

KW - public health

KW - public health practice

KW - social marketing

KW - workforce development

UR - http://www.scopus.com/inward/record.url?scp=84992109531&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84992109531&partnerID=8YFLogxK

U2 - 10.1080/07359683.2016.1238263

DO - 10.1080/07359683.2016.1238263

M3 - Article

C2 - 27767581

AN - SCOPUS:84992109531

VL - 33

SP - 321

EP - 326

JO - Health Marketing Quarterly

JF - Health Marketing Quarterly

SN - 0735-9683

IS - 4

ER -