The association of point-of-sale cigarette marketing with cravings to smoke: Results from a cross-sectional population-based study

Mohammad Siahpush, Raees A. Shaikh, K. Michael Cummings, Andrew Hyland, Michael D Dodd, Leslie C Carlson, Asia Sikora Kessler, Jane L Meza, Neng Wan, Melanie Wakefield

Research output: Contribution to journalArticle

7 Citations (Scopus)

Abstract

Objective To examine the association between recalled exposure to point-of-sale (POS) cigarette marketing (ie, pack displays, advertisements and promotions such as discounts) and reported cravings to smoke while visiting a store. Methods Data were collected using a telephone survey of a cross-sectional sample of 999 adult smokers in Omaha, Nebraska. Recalled exposure to POS cigarette marketing was measured by asking respondents about noticing (a) pack displays, (b) advertisements and (c) promotions in store in their neighbourhood. A 3-item scale indicating the frequency of experiencing cravings to smoke in locations where cigarettes are sold was created by asking respondents: (1) “feel a craving for a cigarette?” (2) “feel like nothing would be better than smoking a cigarette?” and (3) “feel like all you want is a cigarette?” The association between recalled exposure to POS cigarette marketing and cravings was estimated using ordinary least squares linear regression models, controlling for nicotine dependence, gender, age, race/ ethnicity, income, education, frequency of visiting stores in one’s neighbourhood and method of recruitment into the study. Results Recalled exposure to POS cigarette displays (p<0.001) and advertisements (p=0.002), but not promotions (p=0.06), was associated with more frequent cravings to smoke. Conclusions Recalled exposure to POS cigarette marketing is associated with cravings to smoke as predicted by laboratory studies on the effects of smoking cues on cigarette craving. Policies that reduce or eliminate POS cigarette marketing could reduce cigarette cravings and might attenuate impulse buying of cigarettes.

Original languageEnglish (US)
Pages (from-to)402-405
Number of pages4
JournalTobacco control
Volume25
Issue number4
DOIs
StatePublished - Jul 2016

Fingerprint

Marketing
sale
Smoke
Tobacco Products
marketing
Population
promotion
smoking
nicotine
telephone
Craving
Linear Models
ethnicity
Smoking
income
regression
Tobacco Use Disorder
gender
Least-Squares Analysis
Telephone

ASJC Scopus subject areas

  • Health(social science)
  • Public Health, Environmental and Occupational Health

Cite this

The association of point-of-sale cigarette marketing with cravings to smoke : Results from a cross-sectional population-based study. / Siahpush, Mohammad; Shaikh, Raees A.; Michael Cummings, K.; Hyland, Andrew; Dodd, Michael D; Carlson, Leslie C; Kessler, Asia Sikora; Meza, Jane L; Wan, Neng; Wakefield, Melanie.

In: Tobacco control, Vol. 25, No. 4, 07.2016, p. 402-405.

Research output: Contribution to journalArticle

Siahpush, Mohammad ; Shaikh, Raees A. ; Michael Cummings, K. ; Hyland, Andrew ; Dodd, Michael D ; Carlson, Leslie C ; Kessler, Asia Sikora ; Meza, Jane L ; Wan, Neng ; Wakefield, Melanie. / The association of point-of-sale cigarette marketing with cravings to smoke : Results from a cross-sectional population-based study. In: Tobacco control. 2016 ; Vol. 25, No. 4. pp. 402-405.
@article{a598224151e3495aa73820872c6f009b,
title = "The association of point-of-sale cigarette marketing with cravings to smoke: Results from a cross-sectional population-based study",
abstract = "Objective To examine the association between recalled exposure to point-of-sale (POS) cigarette marketing (ie, pack displays, advertisements and promotions such as discounts) and reported cravings to smoke while visiting a store. Methods Data were collected using a telephone survey of a cross-sectional sample of 999 adult smokers in Omaha, Nebraska. Recalled exposure to POS cigarette marketing was measured by asking respondents about noticing (a) pack displays, (b) advertisements and (c) promotions in store in their neighbourhood. A 3-item scale indicating the frequency of experiencing cravings to smoke in locations where cigarettes are sold was created by asking respondents: (1) “feel a craving for a cigarette?” (2) “feel like nothing would be better than smoking a cigarette?” and (3) “feel like all you want is a cigarette?” The association between recalled exposure to POS cigarette marketing and cravings was estimated using ordinary least squares linear regression models, controlling for nicotine dependence, gender, age, race/ ethnicity, income, education, frequency of visiting stores in one’s neighbourhood and method of recruitment into the study. Results Recalled exposure to POS cigarette displays (p<0.001) and advertisements (p=0.002), but not promotions (p=0.06), was associated with more frequent cravings to smoke. Conclusions Recalled exposure to POS cigarette marketing is associated with cravings to smoke as predicted by laboratory studies on the effects of smoking cues on cigarette craving. Policies that reduce or eliminate POS cigarette marketing could reduce cigarette cravings and might attenuate impulse buying of cigarettes.",
author = "Mohammad Siahpush and Shaikh, {Raees A.} and {Michael Cummings}, K. and Andrew Hyland and Dodd, {Michael D} and Carlson, {Leslie C} and Kessler, {Asia Sikora} and Meza, {Jane L} and Neng Wan and Melanie Wakefield",
year = "2016",
month = "7",
doi = "10.1136/tobaccocontrol-2015-052253",
language = "English (US)",
volume = "25",
pages = "402--405",
journal = "Tobacco Control",
issn = "0964-4563",
publisher = "BMJ Publishing Group",
number = "4",

}

TY - JOUR

T1 - The association of point-of-sale cigarette marketing with cravings to smoke

T2 - Results from a cross-sectional population-based study

AU - Siahpush, Mohammad

AU - Shaikh, Raees A.

AU - Michael Cummings, K.

AU - Hyland, Andrew

AU - Dodd, Michael D

AU - Carlson, Leslie C

AU - Kessler, Asia Sikora

AU - Meza, Jane L

AU - Wan, Neng

AU - Wakefield, Melanie

PY - 2016/7

Y1 - 2016/7

N2 - Objective To examine the association between recalled exposure to point-of-sale (POS) cigarette marketing (ie, pack displays, advertisements and promotions such as discounts) and reported cravings to smoke while visiting a store. Methods Data were collected using a telephone survey of a cross-sectional sample of 999 adult smokers in Omaha, Nebraska. Recalled exposure to POS cigarette marketing was measured by asking respondents about noticing (a) pack displays, (b) advertisements and (c) promotions in store in their neighbourhood. A 3-item scale indicating the frequency of experiencing cravings to smoke in locations where cigarettes are sold was created by asking respondents: (1) “feel a craving for a cigarette?” (2) “feel like nothing would be better than smoking a cigarette?” and (3) “feel like all you want is a cigarette?” The association between recalled exposure to POS cigarette marketing and cravings was estimated using ordinary least squares linear regression models, controlling for nicotine dependence, gender, age, race/ ethnicity, income, education, frequency of visiting stores in one’s neighbourhood and method of recruitment into the study. Results Recalled exposure to POS cigarette displays (p<0.001) and advertisements (p=0.002), but not promotions (p=0.06), was associated with more frequent cravings to smoke. Conclusions Recalled exposure to POS cigarette marketing is associated with cravings to smoke as predicted by laboratory studies on the effects of smoking cues on cigarette craving. Policies that reduce or eliminate POS cigarette marketing could reduce cigarette cravings and might attenuate impulse buying of cigarettes.

AB - Objective To examine the association between recalled exposure to point-of-sale (POS) cigarette marketing (ie, pack displays, advertisements and promotions such as discounts) and reported cravings to smoke while visiting a store. Methods Data were collected using a telephone survey of a cross-sectional sample of 999 adult smokers in Omaha, Nebraska. Recalled exposure to POS cigarette marketing was measured by asking respondents about noticing (a) pack displays, (b) advertisements and (c) promotions in store in their neighbourhood. A 3-item scale indicating the frequency of experiencing cravings to smoke in locations where cigarettes are sold was created by asking respondents: (1) “feel a craving for a cigarette?” (2) “feel like nothing would be better than smoking a cigarette?” and (3) “feel like all you want is a cigarette?” The association between recalled exposure to POS cigarette marketing and cravings was estimated using ordinary least squares linear regression models, controlling for nicotine dependence, gender, age, race/ ethnicity, income, education, frequency of visiting stores in one’s neighbourhood and method of recruitment into the study. Results Recalled exposure to POS cigarette displays (p<0.001) and advertisements (p=0.002), but not promotions (p=0.06), was associated with more frequent cravings to smoke. Conclusions Recalled exposure to POS cigarette marketing is associated with cravings to smoke as predicted by laboratory studies on the effects of smoking cues on cigarette craving. Policies that reduce or eliminate POS cigarette marketing could reduce cigarette cravings and might attenuate impulse buying of cigarettes.

UR - http://www.scopus.com/inward/record.url?scp=84982291635&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84982291635&partnerID=8YFLogxK

U2 - 10.1136/tobaccocontrol-2015-052253

DO - 10.1136/tobaccocontrol-2015-052253

M3 - Article

C2 - 26024797

AN - SCOPUS:84982291635

VL - 25

SP - 402

EP - 405

JO - Tobacco Control

JF - Tobacco Control

SN - 0964-4563

IS - 4

ER -