Social Marketing to Promote Nutrition Assistance Programs

Lila J. Finney Rutten, Amy L. Yaroch, Courtney Pinard, Mary Story

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

Existing nutrition assistance programs are often underutilized. Efforts are needed to improve awareness, access, and participation in available programs. We describe social marketing as a promising approach for raising awareness and use of nutrition assistance programs. As background to this public health imperative, we summarize trends in food insecurity and current use of existing federal nutrition assistance programs. We introduce social marketing as a possible approach to engage stakeholders in efforts to connect at-risk populations with existing resources. The tenants and processes of social marketing are described and applied to federal nutrition assistance programs.

Original languageEnglish (US)
Pages (from-to)164-170
Number of pages7
JournalJournal of Hunger and Environmental Nutrition
Volume8
Issue number2
DOIs
StatePublished - Apr 1 2013

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Social Marketing
social marketing
nutrition
assistance
Food Supply
Public Health
nutrition situation
public health
stakeholder
participation
trend
resources

Keywords

  • food insecurity
  • nutrition assistance programs
  • social marketing

ASJC Scopus subject areas

  • Health(social science)
  • Nutrition and Dietetics
  • Public Health, Environmental and Occupational Health

Cite this

Social Marketing to Promote Nutrition Assistance Programs. / Finney Rutten, Lila J.; Yaroch, Amy L.; Pinard, Courtney; Story, Mary.

In: Journal of Hunger and Environmental Nutrition, Vol. 8, No. 2, 01.04.2013, p. 164-170.

Research output: Contribution to journalArticle

Finney Rutten, Lila J. ; Yaroch, Amy L. ; Pinard, Courtney ; Story, Mary. / Social Marketing to Promote Nutrition Assistance Programs. In: Journal of Hunger and Environmental Nutrition. 2013 ; Vol. 8, No. 2. pp. 164-170.
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