She Poses, He Performs: A Visual Content Analysis of Male and Female Professional Athlete Facebook Profile Photos

Betsy Emmons, Richard Mocarski

Research output: Contribution to journalArticle

9 Citations (Scopus)

Abstract

Using branding theory and a content analysis of the visual components of male and female professional athlete Facebook profile photos, this study suggests that hegemonic gender portrayals persist in visual representations of athletes. Female athletes were more likely to pose for photos and smile while male athletes were more likely to look away from the camera and be in motion. Athletes most often were visually represented in their uniforms, while sexualized visual portrayals of athletes of either gender were not affirmed in this study.

Original languageEnglish (US)
Pages (from-to)125-137
Number of pages13
JournalVisual Communication Quarterly
Volume21
Issue number3
DOIs
StatePublished - Jul 3 2014

Fingerprint

facebook
athlete
content analysis
Cameras
gender

ASJC Scopus subject areas

  • Communication
  • Education

Cite this

She Poses, He Performs : A Visual Content Analysis of Male and Female Professional Athlete Facebook Profile Photos. / Emmons, Betsy; Mocarski, Richard.

In: Visual Communication Quarterly, Vol. 21, No. 3, 03.07.2014, p. 125-137.

Research output: Contribution to journalArticle

@article{4d5210b7252741dda535829f14c8da0c,
title = "She Poses, He Performs: A Visual Content Analysis of Male and Female Professional Athlete Facebook Profile Photos",
abstract = "Using branding theory and a content analysis of the visual components of male and female professional athlete Facebook profile photos, this study suggests that hegemonic gender portrayals persist in visual representations of athletes. Female athletes were more likely to pose for photos and smile while male athletes were more likely to look away from the camera and be in motion. Athletes most often were visually represented in their uniforms, while sexualized visual portrayals of athletes of either gender were not affirmed in this study.",
author = "Betsy Emmons and Richard Mocarski",
year = "2014",
month = "7",
day = "3",
doi = "10.1080/15551393.2014.893752",
language = "English (US)",
volume = "21",
pages = "125--137",
journal = "Visual Communication Quarterly",
issn = "1555-1393",
publisher = "Routledge",
number = "3",

}

TY - JOUR

T1 - She Poses, He Performs

T2 - A Visual Content Analysis of Male and Female Professional Athlete Facebook Profile Photos

AU - Emmons, Betsy

AU - Mocarski, Richard

PY - 2014/7/3

Y1 - 2014/7/3

N2 - Using branding theory and a content analysis of the visual components of male and female professional athlete Facebook profile photos, this study suggests that hegemonic gender portrayals persist in visual representations of athletes. Female athletes were more likely to pose for photos and smile while male athletes were more likely to look away from the camera and be in motion. Athletes most often were visually represented in their uniforms, while sexualized visual portrayals of athletes of either gender were not affirmed in this study.

AB - Using branding theory and a content analysis of the visual components of male and female professional athlete Facebook profile photos, this study suggests that hegemonic gender portrayals persist in visual representations of athletes. Female athletes were more likely to pose for photos and smile while male athletes were more likely to look away from the camera and be in motion. Athletes most often were visually represented in their uniforms, while sexualized visual portrayals of athletes of either gender were not affirmed in this study.

UR - http://www.scopus.com/inward/record.url?scp=84911381481&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84911381481&partnerID=8YFLogxK

U2 - 10.1080/15551393.2014.893752

DO - 10.1080/15551393.2014.893752

M3 - Article

AN - SCOPUS:84911381481

VL - 21

SP - 125

EP - 137

JO - Visual Communication Quarterly

JF - Visual Communication Quarterly

SN - 1555-1393

IS - 3

ER -