SaludABLEOmaha: Improving readiness to address obesity through healthy lifestyle in a Midwestern Latino community, 2011-2013

Leah Frerichs, Jeri Brittin, Regina Robbins, Sharalyn Steenson, Catherine Stewart, Christopher Fisher, Terry T.K. Huang

Research output: Contribution to journalArticle

14 Citations (Scopus)

Abstract

Background: A community's readiness for change is a precursor to the effective application of evidence-based practices for health promotion. Research is lacking regarding potential strategies to improve readiness to address obesity-related health issues in underserved communities. Community Context: This case study describes SaludABLEOmaha, an initiative to increase readiness of residents in a Midwestern Latino community to address obesity and adopt healthy lifestyles. Methods: SaludABLEOmaha emphasized 2 core approaches, youth activism and collaboration among public and private institutions, which we applied to planning and implementing tactics in support of 3 interconnected strategies: 1) social marketing and social media, 2) service learning in schools (ie, curricula that integrate hands-on community service with instruction and reflection), and 3) community and business engagement. Following the Community Readiness Model protocol (http://triethniccenter.colostate.edu/communityReadiness.htm), structured interviews were conducted with community leaders and analyzed before and 2.5 years after launch of the program. Outcome: The community increased in readiness from stage 3 of the Community Readiness Model, "vague awareness," at baseline to stage 5, "preparation," at follow-up. Interpretation: SaludABLEOmaha improved community readiness (eg, community knowledge, community climate), which probably contributed to the observed increase in readiness to address obesity through healthy lifestyle. Community mobilization approaches such as youth activism integrated with social marketing and social media tactics can improve community responsiveness to obesity prevention and diminish health disparities.

Original languageEnglish (US)
Article number140328
JournalPreventing Chronic Disease
Volume12
Issue number2
DOIs
StatePublished - Jan 1 2015

Fingerprint

Hispanic Americans
Obesity
Social Marketing
Social Media
Healthy Lifestyle
Social Welfare
Evidence-Based Practice
Health
Health Promotion
Climate
Curriculum
Learning
Interviews

ASJC Scopus subject areas

  • Health Policy
  • Public Health, Environmental and Occupational Health

Cite this

SaludABLEOmaha : Improving readiness to address obesity through healthy lifestyle in a Midwestern Latino community, 2011-2013. / Frerichs, Leah; Brittin, Jeri; Robbins, Regina; Steenson, Sharalyn; Stewart, Catherine; Fisher, Christopher; Huang, Terry T.K.

In: Preventing Chronic Disease, Vol. 12, No. 2, 140328, 01.01.2015.

Research output: Contribution to journalArticle

Frerichs, Leah ; Brittin, Jeri ; Robbins, Regina ; Steenson, Sharalyn ; Stewart, Catherine ; Fisher, Christopher ; Huang, Terry T.K. / SaludABLEOmaha : Improving readiness to address obesity through healthy lifestyle in a Midwestern Latino community, 2011-2013. In: Preventing Chronic Disease. 2015 ; Vol. 12, No. 2.
@article{e914da2094374ff991f9240de4d9c55d,
title = "SaludABLEOmaha: Improving readiness to address obesity through healthy lifestyle in a Midwestern Latino community, 2011-2013",
abstract = "Background: A community's readiness for change is a precursor to the effective application of evidence-based practices for health promotion. Research is lacking regarding potential strategies to improve readiness to address obesity-related health issues in underserved communities. Community Context: This case study describes SaludABLEOmaha, an initiative to increase readiness of residents in a Midwestern Latino community to address obesity and adopt healthy lifestyles. Methods: SaludABLEOmaha emphasized 2 core approaches, youth activism and collaboration among public and private institutions, which we applied to planning and implementing tactics in support of 3 interconnected strategies: 1) social marketing and social media, 2) service learning in schools (ie, curricula that integrate hands-on community service with instruction and reflection), and 3) community and business engagement. Following the Community Readiness Model protocol (http://triethniccenter.colostate.edu/communityReadiness.htm), structured interviews were conducted with community leaders and analyzed before and 2.5 years after launch of the program. Outcome: The community increased in readiness from stage 3 of the Community Readiness Model, {"}vague awareness,{"} at baseline to stage 5, {"}preparation,{"} at follow-up. Interpretation: SaludABLEOmaha improved community readiness (eg, community knowledge, community climate), which probably contributed to the observed increase in readiness to address obesity through healthy lifestyle. Community mobilization approaches such as youth activism integrated with social marketing and social media tactics can improve community responsiveness to obesity prevention and diminish health disparities.",
author = "Leah Frerichs and Jeri Brittin and Regina Robbins and Sharalyn Steenson and Catherine Stewart and Christopher Fisher and Huang, {Terry T.K.}",
year = "2015",
month = "1",
day = "1",
doi = "10.5888/pcd12.140328",
language = "English (US)",
volume = "12",
journal = "Preventing chronic disease",
issn = "1545-1151",
publisher = "U.S. Department of Health and Human Services",
number = "2",

}

TY - JOUR

T1 - SaludABLEOmaha

T2 - Improving readiness to address obesity through healthy lifestyle in a Midwestern Latino community, 2011-2013

AU - Frerichs, Leah

AU - Brittin, Jeri

AU - Robbins, Regina

AU - Steenson, Sharalyn

AU - Stewart, Catherine

AU - Fisher, Christopher

AU - Huang, Terry T.K.

PY - 2015/1/1

Y1 - 2015/1/1

N2 - Background: A community's readiness for change is a precursor to the effective application of evidence-based practices for health promotion. Research is lacking regarding potential strategies to improve readiness to address obesity-related health issues in underserved communities. Community Context: This case study describes SaludABLEOmaha, an initiative to increase readiness of residents in a Midwestern Latino community to address obesity and adopt healthy lifestyles. Methods: SaludABLEOmaha emphasized 2 core approaches, youth activism and collaboration among public and private institutions, which we applied to planning and implementing tactics in support of 3 interconnected strategies: 1) social marketing and social media, 2) service learning in schools (ie, curricula that integrate hands-on community service with instruction and reflection), and 3) community and business engagement. Following the Community Readiness Model protocol (http://triethniccenter.colostate.edu/communityReadiness.htm), structured interviews were conducted with community leaders and analyzed before and 2.5 years after launch of the program. Outcome: The community increased in readiness from stage 3 of the Community Readiness Model, "vague awareness," at baseline to stage 5, "preparation," at follow-up. Interpretation: SaludABLEOmaha improved community readiness (eg, community knowledge, community climate), which probably contributed to the observed increase in readiness to address obesity through healthy lifestyle. Community mobilization approaches such as youth activism integrated with social marketing and social media tactics can improve community responsiveness to obesity prevention and diminish health disparities.

AB - Background: A community's readiness for change is a precursor to the effective application of evidence-based practices for health promotion. Research is lacking regarding potential strategies to improve readiness to address obesity-related health issues in underserved communities. Community Context: This case study describes SaludABLEOmaha, an initiative to increase readiness of residents in a Midwestern Latino community to address obesity and adopt healthy lifestyles. Methods: SaludABLEOmaha emphasized 2 core approaches, youth activism and collaboration among public and private institutions, which we applied to planning and implementing tactics in support of 3 interconnected strategies: 1) social marketing and social media, 2) service learning in schools (ie, curricula that integrate hands-on community service with instruction and reflection), and 3) community and business engagement. Following the Community Readiness Model protocol (http://triethniccenter.colostate.edu/communityReadiness.htm), structured interviews were conducted with community leaders and analyzed before and 2.5 years after launch of the program. Outcome: The community increased in readiness from stage 3 of the Community Readiness Model, "vague awareness," at baseline to stage 5, "preparation," at follow-up. Interpretation: SaludABLEOmaha improved community readiness (eg, community knowledge, community climate), which probably contributed to the observed increase in readiness to address obesity through healthy lifestyle. Community mobilization approaches such as youth activism integrated with social marketing and social media tactics can improve community responsiveness to obesity prevention and diminish health disparities.

UR - http://www.scopus.com/inward/record.url?scp=84924678484&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84924678484&partnerID=8YFLogxK

U2 - 10.5888/pcd12.140328

DO - 10.5888/pcd12.140328

M3 - Article

C2 - 25674679

AN - SCOPUS:84924678484

VL - 12

JO - Preventing chronic disease

JF - Preventing chronic disease

SN - 1545-1151

IS - 2

M1 - 140328

ER -