Abstract
With many rendering child obesity as a national priority, researchers are calling for transformative approaches to investigating the precursors of child obesity, including persuasion, and parental and media socialization, among others. This research utilizes a matched child-parent survey to test a multifaceted model of child obesity, with child reports on targeted food advertising evidencing marketplace influences. Findings support the proactive role that parents assume based on their perceptions of the inappropriateness of child-targeted food marketing. While this parental response is negatively related to children’s body mass index (BMI), the promising relationship is attenuated by the extent of child exposure to food marketing.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 275-290 |
| Number of pages | 16 |
| Journal | Journal of Current Issues and Research in Advertising |
| Volume | 40 |
| Issue number | 3 |
| DOIs | |
| State | Published - Jan 1 2019 |
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ASJC Scopus subject areas
- Marketing
Cite this
Reassessing the Influence of Parents and Advertising on Children’s BMI. / Zeiss, Jessica; Walker, Doug; Carlson, Les.
In: Journal of Current Issues and Research in Advertising, Vol. 40, No. 3, 01.01.2019, p. 275-290.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Reassessing the Influence of Parents and Advertising on Children’s BMI
AU - Zeiss, Jessica
AU - Walker, Doug
AU - Carlson, Les
PY - 2019/1/1
Y1 - 2019/1/1
N2 - With many rendering child obesity as a national priority, researchers are calling for transformative approaches to investigating the precursors of child obesity, including persuasion, and parental and media socialization, among others. This research utilizes a matched child-parent survey to test a multifaceted model of child obesity, with child reports on targeted food advertising evidencing marketplace influences. Findings support the proactive role that parents assume based on their perceptions of the inappropriateness of child-targeted food marketing. While this parental response is negatively related to children’s body mass index (BMI), the promising relationship is attenuated by the extent of child exposure to food marketing.
AB - With many rendering child obesity as a national priority, researchers are calling for transformative approaches to investigating the precursors of child obesity, including persuasion, and parental and media socialization, among others. This research utilizes a matched child-parent survey to test a multifaceted model of child obesity, with child reports on targeted food advertising evidencing marketplace influences. Findings support the proactive role that parents assume based on their perceptions of the inappropriateness of child-targeted food marketing. While this parental response is negatively related to children’s body mass index (BMI), the promising relationship is attenuated by the extent of child exposure to food marketing.
UR - http://www.scopus.com/inward/record.url?scp=85071061648&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85071061648&partnerID=8YFLogxK
U2 - 10.1080/10641734.2019.1571839
DO - 10.1080/10641734.2019.1571839
M3 - Article
AN - SCOPUS:85071061648
VL - 40
SP - 275
EP - 290
JO - Journal of Current Issues and Research in Advertising
JF - Journal of Current Issues and Research in Advertising
SN - 1064-1734
IS - 3
ER -