Qualitative vs. quantitative research traditions: A needless and useless debate that hampers advertising and marketing knowledge development

Research output: Contribution to journalComment/debate

2 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)660-663
Number of pages4
JournalInternational Journal of Advertising
Volume27
Issue number4
StatePublished - Oct 23 2008

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quantitative research
Marketing
marketing
knowledge
Knowledge development
Quantitative research

ASJC Scopus subject areas

  • Communication
  • Marketing

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title = "Qualitative vs. quantitative research traditions: A needless and useless debate that hampers advertising and marketing knowledge development",
author = "Les Carlson",
year = "2008",
month = "10",
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volume = "27",
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journal = "International Journal of Advertising",
issn = "0265-0487",
publisher = "NTC Publications Ltd.",
number = "4",

}

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