Psychophysiology in the Study of Political Communication: An Expository Study of Individual-Level Variation in Negativity Biases

Stuart Soroka, Patrick Fournier, Lilach Nir, John R Hibbing

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

The use of psychophysiological measures has been relatively common in the study of communication; there has been a recent increase in interest among political behavioralists as well. There has nevertheless been a limited body of work that uses psychophysiological measures to better understand the impact of political mass media content. This article presents the case for using psychophysiological measures to study political communication. Focusing on skin conductance, it outlines the advantages of this measure for capturing subconscious responses to media over time, second-to-second. It then presents results from recent experimental work in the United States that highlights individual-level variation in responsiveness to negative versus positive news content—variation that is correlated with measures of psychophysiological reactions to non-news content, suggesting the relevance of deep-seated predispositions in psychophysiological research on media effects.

Original languageEnglish (US)
Pages (from-to)288-302
Number of pages15
JournalPolitical Communication
Volume36
Issue number2
DOIs
StatePublished - Apr 3 2019

Fingerprint

Psychophysiology
psychophysiology
political communication
political interest
Communication
trend
mass media
Skin
news
communication

Keywords

  • biopolitics
  • media effects
  • methodology
  • negativity
  • psychophysiology

ASJC Scopus subject areas

  • Communication
  • Sociology and Political Science

Cite this

Psychophysiology in the Study of Political Communication : An Expository Study of Individual-Level Variation in Negativity Biases. / Soroka, Stuart; Fournier, Patrick; Nir, Lilach; Hibbing, John R.

In: Political Communication, Vol. 36, No. 2, 03.04.2019, p. 288-302.

Research output: Contribution to journalArticle

@article{7030c2c286344ed690f5cbaba9aa4df9,
title = "Psychophysiology in the Study of Political Communication: An Expository Study of Individual-Level Variation in Negativity Biases",
abstract = "The use of psychophysiological measures has been relatively common in the study of communication; there has been a recent increase in interest among political behavioralists as well. There has nevertheless been a limited body of work that uses psychophysiological measures to better understand the impact of political mass media content. This article presents the case for using psychophysiological measures to study political communication. Focusing on skin conductance, it outlines the advantages of this measure for capturing subconscious responses to media over time, second-to-second. It then presents results from recent experimental work in the United States that highlights individual-level variation in responsiveness to negative versus positive news content—variation that is correlated with measures of psychophysiological reactions to non-news content, suggesting the relevance of deep-seated predispositions in psychophysiological research on media effects.",
keywords = "biopolitics, media effects, methodology, negativity, psychophysiology",
author = "Stuart Soroka and Patrick Fournier and Lilach Nir and Hibbing, {John R}",
year = "2019",
month = "4",
day = "3",
doi = "10.1080/10584609.2018.1493008",
language = "English (US)",
volume = "36",
pages = "288--302",
journal = "Political Communication",
issn = "1058-4609",
publisher = "Taylor and Francis Ltd.",
number = "2",

}

TY - JOUR

T1 - Psychophysiology in the Study of Political Communication

T2 - An Expository Study of Individual-Level Variation in Negativity Biases

AU - Soroka, Stuart

AU - Fournier, Patrick

AU - Nir, Lilach

AU - Hibbing, John R

PY - 2019/4/3

Y1 - 2019/4/3

N2 - The use of psychophysiological measures has been relatively common in the study of communication; there has been a recent increase in interest among political behavioralists as well. There has nevertheless been a limited body of work that uses psychophysiological measures to better understand the impact of political mass media content. This article presents the case for using psychophysiological measures to study political communication. Focusing on skin conductance, it outlines the advantages of this measure for capturing subconscious responses to media over time, second-to-second. It then presents results from recent experimental work in the United States that highlights individual-level variation in responsiveness to negative versus positive news content—variation that is correlated with measures of psychophysiological reactions to non-news content, suggesting the relevance of deep-seated predispositions in psychophysiological research on media effects.

AB - The use of psychophysiological measures has been relatively common in the study of communication; there has been a recent increase in interest among political behavioralists as well. There has nevertheless been a limited body of work that uses psychophysiological measures to better understand the impact of political mass media content. This article presents the case for using psychophysiological measures to study political communication. Focusing on skin conductance, it outlines the advantages of this measure for capturing subconscious responses to media over time, second-to-second. It then presents results from recent experimental work in the United States that highlights individual-level variation in responsiveness to negative versus positive news content—variation that is correlated with measures of psychophysiological reactions to non-news content, suggesting the relevance of deep-seated predispositions in psychophysiological research on media effects.

KW - biopolitics

KW - media effects

KW - methodology

KW - negativity

KW - psychophysiology

UR - http://www.scopus.com/inward/record.url?scp=85054414384&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85054414384&partnerID=8YFLogxK

U2 - 10.1080/10584609.2018.1493008

DO - 10.1080/10584609.2018.1493008

M3 - Article

AN - SCOPUS:85054414384

VL - 36

SP - 288

EP - 302

JO - Political Communication

JF - Political Communication

SN - 1058-4609

IS - 2

ER -