PROLOG: A Business Logistics Simulation Game

James W. Gentry, George C. Jackson, Fred W. Morgan

Research output: Contribution to journalArticle

Abstract

In this article, PROLOG, a microcomputer-based business logistics game, is introduced and compared with batch-processed games. An approach for using PROLOG in the classroom is described, as well as student reactions to the game.

Original languageEnglish (US)
Pages (from-to)74-83
Number of pages10
JournalJournal of Marketing Education
Volume10
Issue number3
DOIs
StatePublished - Dec 1988

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microcomputer
logistics
classroom
simulation
student
Logistics
Simulation games

ASJC Scopus subject areas

  • Education
  • Marketing

Cite this

PROLOG : A Business Logistics Simulation Game. / Gentry, James W.; Jackson, George C.; Morgan, Fred W.

In: Journal of Marketing Education, Vol. 10, No. 3, 12.1988, p. 74-83.

Research output: Contribution to journalArticle

Gentry, James W. ; Jackson, George C. ; Morgan, Fred W. / PROLOG : A Business Logistics Simulation Game. In: Journal of Marketing Education. 1988 ; Vol. 10, No. 3. pp. 74-83.
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