3 Citations (Scopus)

Abstract

The marketing expenditure and sale of e-cigarettes increased sharply in the United States in recent years. However, little is known about neighborhood characteristics of point-of-sale (POS) e-cigarette advertising among tobacco stores. The purpose of this study was to examine socio-demographic characteristics of POS e-cigarette advertising among tobacco stores in the Omaha metropolitan area of Nebraska, USA. Between April and June 2014, trained fieldworkers completed marketing audits of all stores that sell tobacco (n = 463) in the Omaha metropolitan area and collected comprehensive e-cigarette advertising data of these stores. Based on the auditing information, we categorized tobacco stores based on e-cigarette advertising status. Logistic regression was used to examine the association between neighborhood socio-demographic factors and e-cigarette advertising among tobacco stores. 251 (54.2%) of the 463 tobacco stores had e-cigarette advertisements. We found that neighborhoods of stores with POS e-cigarette advertising had higher per capita income (p < 0.05), higher percentage of non-hispanic whites (p < 0.005), and higher percentage of individuals with high school education (p < 0.005) than neighborhoods of stores without POS e-cigarette advertising. There were negative associations between e-cigarette advertising and number of adolescents or number of middle/high school students. After adjusting for covariates, only percentage of non-Hispanic Whites remained a significant factor for e-cigarette advertising. POS e-cigarette advertising among tobacco stores is related with neighborhood socioeconomic and demographic characteristics. Future studies are needed to understand how these characteristics are related with e-cigarette purchasing and e-cigarette prevalence among social groups.

Original languageEnglish (US)
Pages (from-to)1179-1186
Number of pages8
JournalJournal of Community Health
Volume42
Issue number6
DOIs
StatePublished - Dec 1 2017

Fingerprint

sale
Tobacco Products
nicotine
Tobacco
agglomeration area
marketing
Demography
Electronic Cigarettes
Marketing
auditing
school education
demographic factors
audit
expenditures
logistics
Health Expenditures
adolescent
Health Personnel
income
regression

Keywords

  • Electronic cigarette
  • GIS
  • Point-of-sale marketing
  • Race/ethnicity
  • Socioeconomic status

ASJC Scopus subject areas

  • Health(social science)
  • Public Health, Environmental and Occupational Health

Cite this

Point-of-Sale E-cigarette Advertising Among Tobacco Stores. / Wan, Neng; Siahpush, Mohammad; Shaikh, Raees A.; McCarthy, Molly; Ramos, Athena K; Correa, Antonia.

In: Journal of Community Health, Vol. 42, No. 6, 01.12.2017, p. 1179-1186.

Research output: Contribution to journalArticle

Wan, Neng ; Siahpush, Mohammad ; Shaikh, Raees A. ; McCarthy, Molly ; Ramos, Athena K ; Correa, Antonia. / Point-of-Sale E-cigarette Advertising Among Tobacco Stores. In: Journal of Community Health. 2017 ; Vol. 42, No. 6. pp. 1179-1186.
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