Obama cares about visuo-spatial attention: Perception of political figures moves attention and determines gaze direction

Mark Mills, Kevin B. Smith, John R Hibbing, Michael D Dodd

Research output: Contribution to journalArticle

6 Citations (Scopus)

Abstract

Processing an abstract concept such as political ideology by itself is difficult but becomes easier when a background situation contextualizes it. Political ideology within American politics, for example, is commonly processed using space metaphorically, i.e., the political "left" and "right" (referring to Democrat and Republican views, respectively), presumably to provide a common metric to which abstract features of ideology can be grounded and understood. Commonplace use of space as metaphor raises the question of whether an inherently non-spatial stimulus (e.g., picture of the political "left" leader, Barack Obama) can trigger a spatially-specific response (e.g., attentional bias toward "left" regions of the visual field). Accordingly, pictures of well-known Democrats and Republicans were presented as central cues in peripheral target detection (Experiment 1) and saccadic free-choice (Experiment 2) tasks to determine whether perception of stimuli lacking a direct association with physical space nonetheless induce attentional and oculomotor biases in the direction compatible with the ideological category of the cue (i.e., Democrat/left and Republican/right). In Experiment 1, target detection following presentation of a Democrat (Republican) was facilitated for targets appearing to the left (right). In Experiment 2, participants were more likely to look left (right) following presentation of a Democrat (Republican). Thus, activating an internal representation of political ideology induced a shift of attention and biased choice of gaze direction in a spatially-specific manner. These findings demonstrate that the link between conceptual processing and spatial attention can be totally arbitrary, with no reference to physical or symbolic spatial information.

Original languageEnglish (US)
Pages (from-to)221-225
Number of pages5
JournalBehavioural Brain Research
Volume278
DOIs
StatePublished - Feb 1 2015

Fingerprint

Cues
Metaphor
Politics
Visual Fields
Attentional Bias
Direction compound
Spatial Processing

Keywords

  • Attention
  • Conceptual cueing
  • Free-choice task
  • Political ideology
  • Saccades

ASJC Scopus subject areas

  • Behavioral Neuroscience

Cite this

Obama cares about visuo-spatial attention : Perception of political figures moves attention and determines gaze direction. / Mills, Mark; Smith, Kevin B.; Hibbing, John R; Dodd, Michael D.

In: Behavioural Brain Research, Vol. 278, 01.02.2015, p. 221-225.

Research output: Contribution to journalArticle

@article{413264f69eed4bf5bdbb5c7bd8348195,
title = "Obama cares about visuo-spatial attention: Perception of political figures moves attention and determines gaze direction",
abstract = "Processing an abstract concept such as political ideology by itself is difficult but becomes easier when a background situation contextualizes it. Political ideology within American politics, for example, is commonly processed using space metaphorically, i.e., the political {"}left{"} and {"}right{"} (referring to Democrat and Republican views, respectively), presumably to provide a common metric to which abstract features of ideology can be grounded and understood. Commonplace use of space as metaphor raises the question of whether an inherently non-spatial stimulus (e.g., picture of the political {"}left{"} leader, Barack Obama) can trigger a spatially-specific response (e.g., attentional bias toward {"}left{"} regions of the visual field). Accordingly, pictures of well-known Democrats and Republicans were presented as central cues in peripheral target detection (Experiment 1) and saccadic free-choice (Experiment 2) tasks to determine whether perception of stimuli lacking a direct association with physical space nonetheless induce attentional and oculomotor biases in the direction compatible with the ideological category of the cue (i.e., Democrat/left and Republican/right). In Experiment 1, target detection following presentation of a Democrat (Republican) was facilitated for targets appearing to the left (right). In Experiment 2, participants were more likely to look left (right) following presentation of a Democrat (Republican). Thus, activating an internal representation of political ideology induced a shift of attention and biased choice of gaze direction in a spatially-specific manner. These findings demonstrate that the link between conceptual processing and spatial attention can be totally arbitrary, with no reference to physical or symbolic spatial information.",
keywords = "Attention, Conceptual cueing, Free-choice task, Political ideology, Saccades",
author = "Mark Mills and Smith, {Kevin B.} and Hibbing, {John R} and Dodd, {Michael D}",
year = "2015",
month = "2",
day = "1",
doi = "10.1016/j.bbr.2014.09.048",
language = "English (US)",
volume = "278",
pages = "221--225",
journal = "Behavioural Brain Research",
issn = "0166-4328",
publisher = "Elsevier",

}

TY - JOUR

T1 - Obama cares about visuo-spatial attention

T2 - Perception of political figures moves attention and determines gaze direction

AU - Mills, Mark

AU - Smith, Kevin B.

AU - Hibbing, John R

AU - Dodd, Michael D

PY - 2015/2/1

Y1 - 2015/2/1

N2 - Processing an abstract concept such as political ideology by itself is difficult but becomes easier when a background situation contextualizes it. Political ideology within American politics, for example, is commonly processed using space metaphorically, i.e., the political "left" and "right" (referring to Democrat and Republican views, respectively), presumably to provide a common metric to which abstract features of ideology can be grounded and understood. Commonplace use of space as metaphor raises the question of whether an inherently non-spatial stimulus (e.g., picture of the political "left" leader, Barack Obama) can trigger a spatially-specific response (e.g., attentional bias toward "left" regions of the visual field). Accordingly, pictures of well-known Democrats and Republicans were presented as central cues in peripheral target detection (Experiment 1) and saccadic free-choice (Experiment 2) tasks to determine whether perception of stimuli lacking a direct association with physical space nonetheless induce attentional and oculomotor biases in the direction compatible with the ideological category of the cue (i.e., Democrat/left and Republican/right). In Experiment 1, target detection following presentation of a Democrat (Republican) was facilitated for targets appearing to the left (right). In Experiment 2, participants were more likely to look left (right) following presentation of a Democrat (Republican). Thus, activating an internal representation of political ideology induced a shift of attention and biased choice of gaze direction in a spatially-specific manner. These findings demonstrate that the link between conceptual processing and spatial attention can be totally arbitrary, with no reference to physical or symbolic spatial information.

AB - Processing an abstract concept such as political ideology by itself is difficult but becomes easier when a background situation contextualizes it. Political ideology within American politics, for example, is commonly processed using space metaphorically, i.e., the political "left" and "right" (referring to Democrat and Republican views, respectively), presumably to provide a common metric to which abstract features of ideology can be grounded and understood. Commonplace use of space as metaphor raises the question of whether an inherently non-spatial stimulus (e.g., picture of the political "left" leader, Barack Obama) can trigger a spatially-specific response (e.g., attentional bias toward "left" regions of the visual field). Accordingly, pictures of well-known Democrats and Republicans were presented as central cues in peripheral target detection (Experiment 1) and saccadic free-choice (Experiment 2) tasks to determine whether perception of stimuli lacking a direct association with physical space nonetheless induce attentional and oculomotor biases in the direction compatible with the ideological category of the cue (i.e., Democrat/left and Republican/right). In Experiment 1, target detection following presentation of a Democrat (Republican) was facilitated for targets appearing to the left (right). In Experiment 2, participants were more likely to look left (right) following presentation of a Democrat (Republican). Thus, activating an internal representation of political ideology induced a shift of attention and biased choice of gaze direction in a spatially-specific manner. These findings demonstrate that the link between conceptual processing and spatial attention can be totally arbitrary, with no reference to physical or symbolic spatial information.

KW - Attention

KW - Conceptual cueing

KW - Free-choice task

KW - Political ideology

KW - Saccades

UR - http://www.scopus.com/inward/record.url?scp=84908190424&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84908190424&partnerID=8YFLogxK

U2 - 10.1016/j.bbr.2014.09.048

DO - 10.1016/j.bbr.2014.09.048

M3 - Article

C2 - 25300469

AN - SCOPUS:84908190424

VL - 278

SP - 221

EP - 225

JO - Behavioural Brain Research

JF - Behavioural Brain Research

SN - 0166-4328

ER -