Market-area analysis - Not just for business anymore

Research output: Contribution to specialist publicationArticle

3 Citations (Scopus)

Abstract

The possibility of applying GIS analysis to individual students and applicant data to improve the recruitment process is discussed. Universities an other institutions are employing GIS analysis as market-area analysis, socio-demographic profiling and target marketing. The GIS-based market area analysis strategy used in Concordia University River Forest (CURF) is discussed. The demographic and spatial profile of a successful student was determined based on university grade point averages (GPA). Then a spatial profile of communities was created throughout the market area comprising individuals who share similar characteristics.

Original languageEnglish (US)
Pages46-49
Number of pages4
Volume14
No5
Specialist publicationGeoSpatial Solutions
StatePublished - May 1 2004

Fingerprint

Geographic information systems
market
GIS
Students
Industry
student
Marketing
Rivers
marketing
analysis
river

ASJC Scopus subject areas

  • Environmental Science(all)
  • Engineering(all)
  • Earth and Planetary Sciences(all)

Cite this

Market-area analysis - Not just for business anymore. / Burger, Paul R.

In: GeoSpatial Solutions, Vol. 14, No. 5, 01.05.2004, p. 46-49.

Research output: Contribution to specialist publicationArticle

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