Is there global inclusion of authors in the five leading advertising journals? A regional comparison 1998-2007

Michael Polonsky, Les Carlson

Research output: Contribution to journalArticle

7 Scopus citations

Abstract

A question that has been raised in academia has to do with whether there is global inclusion of authors in publishing. While this issue has been explored in some areas in business and marketing it has generally not been investigated across 30 years of advertising research activity.

Original languageEnglish (US)
JournalInternational Journal of Advertising
Volume28
Issue number4
StatePublished - Jan 1 2009

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ASJC Scopus subject areas

  • Communication
  • Marketing

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