Introduction to the Special Issue on Advertising Theory

Research output: Contribution to journalEditorial

Original languageEnglish (US)
Pages (from-to)5-6
Number of pages2
JournalMarketing Theory
Volume4
Issue number1-2
DOIs
StatePublished - Jun 2004

ASJC Scopus subject areas

  • Marketing

Cite this

Introduction to the Special Issue on Advertising Theory. / Carlson, Les.

In: Marketing Theory, Vol. 4, No. 1-2, 06.2004, p. 5-6.

Research output: Contribution to journalEditorial

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