International environmental marketing claims

Real changes or simple posturing?

Michael Jay Polonsky, Leslie C Carlson, Stephen Grove, Norman Kangun

Research output: Contribution to journalArticle

46 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)218-232
Number of pages15
JournalInternational Marketing Review
Volume14
Issue number4
DOIs
StatePublished - Jan 1 1997

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Environmental marketing

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

International environmental marketing claims : Real changes or simple posturing? / Polonsky, Michael Jay; Carlson, Leslie C; Grove, Stephen; Kangun, Norman.

In: International Marketing Review, Vol. 14, No. 4, 01.01.1997, p. 218-232.

Research output: Contribution to journalArticle

Polonsky, Michael Jay ; Carlson, Leslie C ; Grove, Stephen ; Kangun, Norman. / International environmental marketing claims : Real changes or simple posturing?. In: International Marketing Review. 1997 ; Vol. 14, No. 4. pp. 218-232.
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