Green advertising and the reluctant consumer

George M. Zinkhan, Les Carlson

Research output: Contribution to journalArticle

106 Citations (Scopus)

Abstract

As ecological concerns evolve and diffuse throughout society, advertisers are interested in developing green (i.e., environmental) messages and are interested in targeting green customer segments. Unfortunately for advertisers, many green consumers have negative attitudes about business, and they often have negative impressions of the advertising industry. Here, this dilemma is examined from a variety of perspectives.

Original languageEnglish (US)
Pages (from-to)1-6
Number of pages6
JournalJournal of Advertising
Volume24
Issue number2
DOIs
StatePublished - Jan 1 1995
Externally publishedYes

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Marketing
advertising industry
Industry
customer
Green consumers
Targeting
Society

ASJC Scopus subject areas

  • Business and International Management
  • Communication
  • Marketing

Cite this

Green advertising and the reluctant consumer. / Zinkhan, George M.; Carlson, Les.

In: Journal of Advertising, Vol. 24, No. 2, 01.01.1995, p. 1-6.

Research output: Contribution to journalArticle

Zinkhan, George M. ; Carlson, Les. / Green advertising and the reluctant consumer. In: Journal of Advertising. 1995 ; Vol. 24, No. 2. pp. 1-6.
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