From the editor

Research output: Contribution to journalEditorial

Abstract

This paper discusses the use of literary theory for the social criticism of advertising. In particular, it examines what types of claims can be made simply by analyzing an ad itself and what types of social criticism require extrinsic data about how other readers understand the ad or the historical context of its creation. The author advocates a “doubly integrated” approach to social criticism that combines literary analysis with use of extrinsic empirical data and also integrates the system by which ads are produced with the way they are comprehended. This approach provides a holistic view of the advertising process and a strong basis for critique. Discussion of a demonstration study shows how qualitative data collected from readers can be used to complement traditional literary interpretations of advertisements.

Original languageEnglish (US)
Pages (from-to)143-162
Number of pages20
JournalJournal of Advertising
Volume27
Issue number1
DOIs
StatePublished - 1998
Externally publishedYes

Fingerprint

social criticism
Marketing
editor
Demonstrations
interpretation
Criticism

ASJC Scopus subject areas

  • Business and International Management
  • Communication
  • Marketing

Cite this

From the editor. / Carlson, Leslie C.

In: Journal of Advertising, Vol. 27, No. 1, 1998, p. 143-162.

Research output: Contribution to journalEditorial

Carlson, Leslie C. / From the editor. In: Journal of Advertising. 1998 ; Vol. 27, No. 1. pp. 143-162.
@article{d4abcbec3125425a9f2d24c378104aaf,
title = "From the editor",
abstract = "This paper discusses the use of literary theory for the social criticism of advertising. In particular, it examines what types of claims can be made simply by analyzing an ad itself and what types of social criticism require extrinsic data about how other readers understand the ad or the historical context of its creation. The author advocates a “doubly integrated” approach to social criticism that combines literary analysis with use of extrinsic empirical data and also integrates the system by which ads are produced with the way they are comprehended. This approach provides a holistic view of the advertising process and a strong basis for critique. Discussion of a demonstration study shows how qualitative data collected from readers can be used to complement traditional literary interpretations of advertisements.",
author = "Carlson, {Leslie C}",
year = "1998",
doi = "10.1080/00913367.1998.10673538",
language = "English (US)",
volume = "27",
pages = "143--162",
journal = "Journal of Advertising",
issn = "0091-3367",
publisher = "M.E. Sharpe Inc.",
number = "1",

}

TY - JOUR

T1 - From the editor

AU - Carlson, Leslie C

PY - 1998

Y1 - 1998

N2 - This paper discusses the use of literary theory for the social criticism of advertising. In particular, it examines what types of claims can be made simply by analyzing an ad itself and what types of social criticism require extrinsic data about how other readers understand the ad or the historical context of its creation. The author advocates a “doubly integrated” approach to social criticism that combines literary analysis with use of extrinsic empirical data and also integrates the system by which ads are produced with the way they are comprehended. This approach provides a holistic view of the advertising process and a strong basis for critique. Discussion of a demonstration study shows how qualitative data collected from readers can be used to complement traditional literary interpretations of advertisements.

AB - This paper discusses the use of literary theory for the social criticism of advertising. In particular, it examines what types of claims can be made simply by analyzing an ad itself and what types of social criticism require extrinsic data about how other readers understand the ad or the historical context of its creation. The author advocates a “doubly integrated” approach to social criticism that combines literary analysis with use of extrinsic empirical data and also integrates the system by which ads are produced with the way they are comprehended. This approach provides a holistic view of the advertising process and a strong basis for critique. Discussion of a demonstration study shows how qualitative data collected from readers can be used to complement traditional literary interpretations of advertisements.

UR - http://www.scopus.com/inward/record.url?scp=85023811229&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85023811229&partnerID=8YFLogxK

U2 - 10.1080/00913367.1998.10673538

DO - 10.1080/00913367.1998.10673538

M3 - Editorial

VL - 27

SP - 143

EP - 162

JO - Journal of Advertising

JF - Journal of Advertising

SN - 0091-3367

IS - 1

ER -