Framing the research and avoiding harm: Representing the vulnerability of consumers

Stacey Menzel Baker, James W. Gentry

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook Of Qualitative Research Methods In Marketing
PublisherEdward Elgar Publishing
Pages322-334
Number of pages13
ISBN (Print)9781845421007
DOIs
Publication statusPublished - Dec 1 2006

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

Cite this

Menzel Baker, S., & Gentry, J. W. (2006). Framing the research and avoiding harm: Representing the vulnerability of consumers. In Handbook Of Qualitative Research Methods In Marketing (pp. 322-334). Edward Elgar Publishing. https://doi.org/10.4337/9781847204127.00033