Framing the research and avoiding harm

Representing the vulnerability of consumers

Stacey Menzel Baker, James W Gentry

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)
Original languageEnglish (US)
Title of host publicationHandbook Of Qualitative Research Methods In Marketing
PublisherEdward Elgar Publishing
Pages322-334
Number of pages13
ISBN (Print)9781845421007
DOIs
StatePublished - Dec 1 2006

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Vulnerability

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

Cite this

Menzel Baker, S., & Gentry, J. W. (2006). Framing the research and avoiding harm: Representing the vulnerability of consumers. In Handbook Of Qualitative Research Methods In Marketing (pp. 322-334). Edward Elgar Publishing. https://doi.org/10.4337/9781847204127.00033

Framing the research and avoiding harm : Representing the vulnerability of consumers. / Menzel Baker, Stacey; Gentry, James W.

Handbook Of Qualitative Research Methods In Marketing. Edward Elgar Publishing, 2006. p. 322-334.

Research output: Chapter in Book/Report/Conference proceedingChapter

Menzel Baker, S & Gentry, JW 2006, Framing the research and avoiding harm: Representing the vulnerability of consumers. in Handbook Of Qualitative Research Methods In Marketing. Edward Elgar Publishing, pp. 322-334. https://doi.org/10.4337/9781847204127.00033
Menzel Baker S, Gentry JW. Framing the research and avoiding harm: Representing the vulnerability of consumers. In Handbook Of Qualitative Research Methods In Marketing. Edward Elgar Publishing. 2006. p. 322-334 https://doi.org/10.4337/9781847204127.00033
Menzel Baker, Stacey ; Gentry, James W. / Framing the research and avoiding harm : Representing the vulnerability of consumers. Handbook Of Qualitative Research Methods In Marketing. Edward Elgar Publishing, 2006. pp. 322-334
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