Evaluating data quality in reports of sales in a retail establishment survey

Kristen Olson, Xiaoyu Lin, Timothy Banks

Research output: Contribution to journalArticle

1 Scopus citations
Original languageEnglish (US)
Pages (from-to)301-320
Number of pages20
JournalInternational Journal of Market Research
Volume59
Issue number3
DOIs
Publication statusPublished - Jan 1 2017

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

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