Evaluating data quality in reports of sales in a retail establishment survey

Kristen Olson, Xiaoyu Lin, Timothy Banks

Research output: Contribution to journalArticle

1 Citation (Scopus)
Original languageEnglish (US)
Pages (from-to)301-320
Number of pages20
JournalInternational Journal of Market Research
Volume59
Issue number3
DOIs
StatePublished - Jan 1 2017

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Data quality
Retail

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Cite this

Evaluating data quality in reports of sales in a retail establishment survey. / Olson, Kristen; Lin, Xiaoyu; Banks, Timothy.

In: International Journal of Market Research, Vol. 59, No. 3, 01.01.2017, p. 301-320.

Research output: Contribution to journalArticle

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