Developing a web site in primary care

Michael D. Fetters, Nataliya V. Ivankova, Mack T. Ruffin IV, John W. Creswell, Debra Power

Research output: Contribution to journalArticle

11 Citations (Scopus)

Abstract

Background and Objectives: While content, navigability, and usability are essential qualities of effective Web sites, the health care literature contains limited discussion of these issues. This article describes how knowledge gained through focus groups, Web site searches, and individual interviews were used to develop and improve a health-related Web site. Methods: We conducted 10 focus groups and searches of existing Web sites in preparation for developing a Web site about colorectal cancer (CRC) screening. We conducted 30 in-depth interviews to assess content, navigation, and usability of a new CRC Web site, using participants recruited from Michigan communities with a low incidence of CRC testing. Targeted participants were 50-70 years of age, had no prior experience with CRC testing, and had variable comfort levels with Internet use. Results: Existing CRC screening Web sites uniformly use user-directed navigation and have little variation in content. Our study participants stimulated revisions in content, navigation, and usability. Revised content factors included comprehension, utility, and appeal. Navigation changes focused on logical transition between sections. Usability changes included user focus and clarity of graphics/ text. Conclusions: We found focus groups, Web site searches, and individual interviews useful in developing and testing content, navigation, and usability of a CRC screening Web site. These steps provide methodological procedures for developing and revising health-related Web sites.

Original languageEnglish (US)
Pages (from-to)651-659
Number of pages9
JournalFamily Medicine
Volume36
Issue number9
StatePublished - Oct 1 2004

Fingerprint

Colorectal Neoplasms
Primary Health Care
Focus Groups
Early Detection of Cancer
Interviews
Health
Internet
Delivery of Health Care
Incidence

ASJC Scopus subject areas

  • Family Practice

Cite this

Fetters, M. D., Ivankova, N. V., Ruffin IV, M. T., Creswell, J. W., & Power, D. (2004). Developing a web site in primary care. Family Medicine, 36(9), 651-659.

Developing a web site in primary care. / Fetters, Michael D.; Ivankova, Nataliya V.; Ruffin IV, Mack T.; Creswell, John W.; Power, Debra.

In: Family Medicine, Vol. 36, No. 9, 01.10.2004, p. 651-659.

Research output: Contribution to journalArticle

Fetters, MD, Ivankova, NV, Ruffin IV, MT, Creswell, JW & Power, D 2004, 'Developing a web site in primary care', Family Medicine, vol. 36, no. 9, pp. 651-659.
Fetters MD, Ivankova NV, Ruffin IV MT, Creswell JW, Power D. Developing a web site in primary care. Family Medicine. 2004 Oct 1;36(9):651-659.
Fetters, Michael D. ; Ivankova, Nataliya V. ; Ruffin IV, Mack T. ; Creswell, John W. ; Power, Debra. / Developing a web site in primary care. In: Family Medicine. 2004 ; Vol. 36, No. 9. pp. 651-659.
@article{92d9da83acae40d19d74510c0598f21f,
title = "Developing a web site in primary care",
abstract = "Background and Objectives: While content, navigability, and usability are essential qualities of effective Web sites, the health care literature contains limited discussion of these issues. This article describes how knowledge gained through focus groups, Web site searches, and individual interviews were used to develop and improve a health-related Web site. Methods: We conducted 10 focus groups and searches of existing Web sites in preparation for developing a Web site about colorectal cancer (CRC) screening. We conducted 30 in-depth interviews to assess content, navigation, and usability of a new CRC Web site, using participants recruited from Michigan communities with a low incidence of CRC testing. Targeted participants were 50-70 years of age, had no prior experience with CRC testing, and had variable comfort levels with Internet use. Results: Existing CRC screening Web sites uniformly use user-directed navigation and have little variation in content. Our study participants stimulated revisions in content, navigation, and usability. Revised content factors included comprehension, utility, and appeal. Navigation changes focused on logical transition between sections. Usability changes included user focus and clarity of graphics/ text. Conclusions: We found focus groups, Web site searches, and individual interviews useful in developing and testing content, navigation, and usability of a CRC screening Web site. These steps provide methodological procedures for developing and revising health-related Web sites.",
author = "Fetters, {Michael D.} and Ivankova, {Nataliya V.} and {Ruffin IV}, {Mack T.} and Creswell, {John W.} and Debra Power",
year = "2004",
month = "10",
day = "1",
language = "English (US)",
volume = "36",
pages = "651--659",
journal = "Family Medicine",
issn = "0742-3225",
publisher = "Society of Teachers of Family Medicine",
number = "9",

}

TY - JOUR

T1 - Developing a web site in primary care

AU - Fetters, Michael D.

AU - Ivankova, Nataliya V.

AU - Ruffin IV, Mack T.

AU - Creswell, John W.

AU - Power, Debra

PY - 2004/10/1

Y1 - 2004/10/1

N2 - Background and Objectives: While content, navigability, and usability are essential qualities of effective Web sites, the health care literature contains limited discussion of these issues. This article describes how knowledge gained through focus groups, Web site searches, and individual interviews were used to develop and improve a health-related Web site. Methods: We conducted 10 focus groups and searches of existing Web sites in preparation for developing a Web site about colorectal cancer (CRC) screening. We conducted 30 in-depth interviews to assess content, navigation, and usability of a new CRC Web site, using participants recruited from Michigan communities with a low incidence of CRC testing. Targeted participants were 50-70 years of age, had no prior experience with CRC testing, and had variable comfort levels with Internet use. Results: Existing CRC screening Web sites uniformly use user-directed navigation and have little variation in content. Our study participants stimulated revisions in content, navigation, and usability. Revised content factors included comprehension, utility, and appeal. Navigation changes focused on logical transition between sections. Usability changes included user focus and clarity of graphics/ text. Conclusions: We found focus groups, Web site searches, and individual interviews useful in developing and testing content, navigation, and usability of a CRC screening Web site. These steps provide methodological procedures for developing and revising health-related Web sites.

AB - Background and Objectives: While content, navigability, and usability are essential qualities of effective Web sites, the health care literature contains limited discussion of these issues. This article describes how knowledge gained through focus groups, Web site searches, and individual interviews were used to develop and improve a health-related Web site. Methods: We conducted 10 focus groups and searches of existing Web sites in preparation for developing a Web site about colorectal cancer (CRC) screening. We conducted 30 in-depth interviews to assess content, navigation, and usability of a new CRC Web site, using participants recruited from Michigan communities with a low incidence of CRC testing. Targeted participants were 50-70 years of age, had no prior experience with CRC testing, and had variable comfort levels with Internet use. Results: Existing CRC screening Web sites uniformly use user-directed navigation and have little variation in content. Our study participants stimulated revisions in content, navigation, and usability. Revised content factors included comprehension, utility, and appeal. Navigation changes focused on logical transition between sections. Usability changes included user focus and clarity of graphics/ text. Conclusions: We found focus groups, Web site searches, and individual interviews useful in developing and testing content, navigation, and usability of a CRC screening Web site. These steps provide methodological procedures for developing and revising health-related Web sites.

UR - http://www.scopus.com/inward/record.url?scp=5044227295&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=5044227295&partnerID=8YFLogxK

M3 - Article

C2 - 15467943

AN - SCOPUS:5044227295

VL - 36

SP - 651

EP - 659

JO - Family Medicine

JF - Family Medicine

SN - 0742-3225

IS - 9

ER -