Demographic Discontinuity: Another Explanation for Consumerism?

LES CARLSON, NORMAN KANGUN

Research output: Contribution to journalArticle

7 Scopus citations

Abstract

This supplemental explanation for consumerism focuses on how unique demographics may have contributed to the movement. Prior movements may not have achieved the scale or magnitude of the most recent movement because they did not occur after a period of rapid population growth. The latter is speculated to be part of the societal structural strains that contributed, not only to the consumerism movement, but also to the social discontent of the 1960s and 1970s.

Original languageEnglish (US)
Pages (from-to)55-73
Number of pages19
JournalJournal of Consumer Affairs
Volume22
Issue number1
DOIs
StatePublished - Jan 1 1988

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ASJC Scopus subject areas

  • Sociology and Political Science
  • Economics, Econometrics and Finance(all)

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