Cultural characteristics of small business entrepreneurs in India: Examining the adequacy of Hofstede's framework

P. Prasannavadanan Thampi, Amalendu Jyotishi, Ram Bishu

Research output: Contribution to journalArticle

5 Citations (Scopus)

Abstract

The functioning of small business or the micro, small and medium enterprises (MSMEs) in India has been closely associated with factors unique to the respective regions of the country. Entrepreneurial capability is often associated, among other factors, with the region's cultural environment. Although many theories have come up on the relationship between human behaviours and culture the one promulgated by Geert Hofstede merits maximum attention; it proposes that people differ to the extent to which they endorse six dimensions of cultural values. Since Hofstede used a neutral, global and scientific (Etic) approach in his study, it became necessary to consider an insider's (Emic) perspective in the Indian context. A qualitative survey of experts was undertaken to validate the relevance and adequacy of Hofstede's framework for India which while reviewing the applicability of Hofstede's cultural framework for India came up with yet another cultural dimension as well.

Original languageEnglish (US)
Pages (from-to)475-495
Number of pages21
JournalInternational Journal of Business and Globalisation
Volume15
Issue number4
DOIs
StatePublished - Jan 1 2015

Fingerprint

India
Small business
Entrepreneurs
Adequacy
Factors
Reviewing
Insider
Functioning
Cultural dimensions
Small and medium-sized enterprises
Cultural values
Micro-enterprises
Human behavior

Keywords

  • Collectivism
  • Cultural characteristics
  • Emic
  • Enterprises
  • Ethnic orientation
  • Etic
  • Femininity
  • India
  • Individualism
  • Indulgence
  • MSME
  • Masculinity
  • Micro
  • Power distance
  • Reciprocity
  • Restraint
  • Small and medium
  • Small business
  • Uncertainty avoidance
  • Vaish

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

Cite this

Cultural characteristics of small business entrepreneurs in India : Examining the adequacy of Hofstede's framework. / Thampi, P. Prasannavadanan; Jyotishi, Amalendu; Bishu, Ram.

In: International Journal of Business and Globalisation, Vol. 15, No. 4, 01.01.2015, p. 475-495.

Research output: Contribution to journalArticle

@article{2240706668c9455eaa0a535239a7aa34,
title = "Cultural characteristics of small business entrepreneurs in India: Examining the adequacy of Hofstede's framework",
abstract = "The functioning of small business or the micro, small and medium enterprises (MSMEs) in India has been closely associated with factors unique to the respective regions of the country. Entrepreneurial capability is often associated, among other factors, with the region's cultural environment. Although many theories have come up on the relationship between human behaviours and culture the one promulgated by Geert Hofstede merits maximum attention; it proposes that people differ to the extent to which they endorse six dimensions of cultural values. Since Hofstede used a neutral, global and scientific (Etic) approach in his study, it became necessary to consider an insider's (Emic) perspective in the Indian context. A qualitative survey of experts was undertaken to validate the relevance and adequacy of Hofstede's framework for India which while reviewing the applicability of Hofstede's cultural framework for India came up with yet another cultural dimension as well.",
keywords = "Collectivism, Cultural characteristics, Emic, Enterprises, Ethnic orientation, Etic, Femininity, India, Individualism, Indulgence, MSME, Masculinity, Micro, Power distance, Reciprocity, Restraint, Small and medium, Small business, Uncertainty avoidance, Vaish",
author = "Thampi, {P. Prasannavadanan} and Amalendu Jyotishi and Ram Bishu",
year = "2015",
month = "1",
day = "1",
doi = "10.1504/IJBG.2015.072534",
language = "English (US)",
volume = "15",
pages = "475--495",
journal = "International Journal of Business and Globalisation",
issn = "1753-3627",
publisher = "Inderscience Publishers",
number = "4",

}

TY - JOUR

T1 - Cultural characteristics of small business entrepreneurs in India

T2 - Examining the adequacy of Hofstede's framework

AU - Thampi, P. Prasannavadanan

AU - Jyotishi, Amalendu

AU - Bishu, Ram

PY - 2015/1/1

Y1 - 2015/1/1

N2 - The functioning of small business or the micro, small and medium enterprises (MSMEs) in India has been closely associated with factors unique to the respective regions of the country. Entrepreneurial capability is often associated, among other factors, with the region's cultural environment. Although many theories have come up on the relationship between human behaviours and culture the one promulgated by Geert Hofstede merits maximum attention; it proposes that people differ to the extent to which they endorse six dimensions of cultural values. Since Hofstede used a neutral, global and scientific (Etic) approach in his study, it became necessary to consider an insider's (Emic) perspective in the Indian context. A qualitative survey of experts was undertaken to validate the relevance and adequacy of Hofstede's framework for India which while reviewing the applicability of Hofstede's cultural framework for India came up with yet another cultural dimension as well.

AB - The functioning of small business or the micro, small and medium enterprises (MSMEs) in India has been closely associated with factors unique to the respective regions of the country. Entrepreneurial capability is often associated, among other factors, with the region's cultural environment. Although many theories have come up on the relationship between human behaviours and culture the one promulgated by Geert Hofstede merits maximum attention; it proposes that people differ to the extent to which they endorse six dimensions of cultural values. Since Hofstede used a neutral, global and scientific (Etic) approach in his study, it became necessary to consider an insider's (Emic) perspective in the Indian context. A qualitative survey of experts was undertaken to validate the relevance and adequacy of Hofstede's framework for India which while reviewing the applicability of Hofstede's cultural framework for India came up with yet another cultural dimension as well.

KW - Collectivism

KW - Cultural characteristics

KW - Emic

KW - Enterprises

KW - Ethnic orientation

KW - Etic

KW - Femininity

KW - India

KW - Individualism

KW - Indulgence

KW - MSME

KW - Masculinity

KW - Micro

KW - Power distance

KW - Reciprocity

KW - Restraint

KW - Small and medium

KW - Small business

KW - Uncertainty avoidance

KW - Vaish

UR - http://www.scopus.com/inward/record.url?scp=84946079583&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84946079583&partnerID=8YFLogxK

U2 - 10.1504/IJBG.2015.072534

DO - 10.1504/IJBG.2015.072534

M3 - Article

AN - SCOPUS:84946079583

VL - 15

SP - 475

EP - 495

JO - International Journal of Business and Globalisation

JF - International Journal of Business and Globalisation

SN - 1753-3627

IS - 4

ER -