Cultural adaptation of business expatriates in the host marketplace

Sunkyu Jun, James W. Gentry, Yong J. Hyun

Research output: Contribution to journalArticle

38 Citations (Scopus)

Abstract

Satisfaction with the host culture has been found to influence the expatriate's commitment to the local operation and to the parent company. This paper investigates the role that the expatriate's consumer experiences play in the determination of his/her satisfaction with the new culture. Market alienation has a negative effect on satisfaction, but it is reduced by participation in the host marketplace. Further, cultural knowledge was not found to be directly related to satisfaction with the host culture, but rather was related indirectly through its association with participation in the host marketplace.

Original languageEnglish (US)
Pages (from-to)369-377
Number of pages9
JournalJournal of International Business Studies
Volume32
Issue number2
DOIs
StatePublished - Jun 2001

Fingerprint

Industry
Expatriates
Cultural adaptation
Participation
Consumer experience
Alienation
Parent company
Cultural knowledge

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

Cite this

Cultural adaptation of business expatriates in the host marketplace. / Jun, Sunkyu; Gentry, James W.; Hyun, Yong J.

In: Journal of International Business Studies, Vol. 32, No. 2, 06.2001, p. 369-377.

Research output: Contribution to journalArticle

@article{de48c7dd3714461fb18c17da61468b1e,
title = "Cultural adaptation of business expatriates in the host marketplace",
abstract = "Satisfaction with the host culture has been found to influence the expatriate's commitment to the local operation and to the parent company. This paper investigates the role that the expatriate's consumer experiences play in the determination of his/her satisfaction with the new culture. Market alienation has a negative effect on satisfaction, but it is reduced by participation in the host marketplace. Further, cultural knowledge was not found to be directly related to satisfaction with the host culture, but rather was related indirectly through its association with participation in the host marketplace.",
author = "Sunkyu Jun and Gentry, {James W.} and Hyun, {Yong J.}",
year = "2001",
month = "6",
doi = "10.1057/palgrave.jibs.8490958",
language = "English (US)",
volume = "32",
pages = "369--377",
journal = "Journal of International Business Studies",
issn = "0047-2506",
publisher = "Palgrave Macmillan Ltd.",
number = "2",

}

TY - JOUR

T1 - Cultural adaptation of business expatriates in the host marketplace

AU - Jun, Sunkyu

AU - Gentry, James W.

AU - Hyun, Yong J.

PY - 2001/6

Y1 - 2001/6

N2 - Satisfaction with the host culture has been found to influence the expatriate's commitment to the local operation and to the parent company. This paper investigates the role that the expatriate's consumer experiences play in the determination of his/her satisfaction with the new culture. Market alienation has a negative effect on satisfaction, but it is reduced by participation in the host marketplace. Further, cultural knowledge was not found to be directly related to satisfaction with the host culture, but rather was related indirectly through its association with participation in the host marketplace.

AB - Satisfaction with the host culture has been found to influence the expatriate's commitment to the local operation and to the parent company. This paper investigates the role that the expatriate's consumer experiences play in the determination of his/her satisfaction with the new culture. Market alienation has a negative effect on satisfaction, but it is reduced by participation in the host marketplace. Further, cultural knowledge was not found to be directly related to satisfaction with the host culture, but rather was related indirectly through its association with participation in the host marketplace.

UR - http://www.scopus.com/inward/record.url?scp=0035617069&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0035617069&partnerID=8YFLogxK

U2 - 10.1057/palgrave.jibs.8490958

DO - 10.1057/palgrave.jibs.8490958

M3 - Article

AN - SCOPUS:0035617069

VL - 32

SP - 369

EP - 377

JO - Journal of International Business Studies

JF - Journal of International Business Studies

SN - 0047-2506

IS - 2

ER -