Context effects in Internet surveys: New issues and evidence

Jolene D Smyth, Don A. Dillman, Leah M. Christian

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This article first presents a definition of context effects that eliminates from consideration factors beyond the control of survey researchers yet is sufficiently broad to incorporate diverse but related sources of survey context. It then examines four types of context effects that have been documented in mail and telephone surveys with an eye towards identifying new concerns which have arisen or may arise as a result of conducting Internet surveys. The four sources of context effects discussed are: the survey mode used to pose questions to respondents, the order in which questions are asked, the ordering of response options, and the choice of response scale. In addition to reviewing previous research, the results of new context experiments are reported in which response scales across Internet and telephone modes are manipulated.

Original languageEnglish (US)
Title of host publicationOxford Handbook of Internet Psychology
PublisherOxford University Press
ISBN (Print)9780191743771, 9780199561803
DOIs
StatePublished - Sep 18 2012

Fingerprint

Internet
Telephone
Postal Service
Surveys and Questionnaires
Research Personnel
Research

Keywords

  • Mail surveys
  • Online surveys
  • Response options
  • Survey mode
  • Survey questions
  • Telephone surveys

ASJC Scopus subject areas

  • Psychology(all)

Cite this

Smyth, J. D., Dillman, D. A., & Christian, L. M. (2012). Context effects in Internet surveys: New issues and evidence. In Oxford Handbook of Internet Psychology Oxford University Press. https://doi.org/10.1093/oxfordhb/9780199561803.013.0027

Context effects in Internet surveys : New issues and evidence. / Smyth, Jolene D; Dillman, Don A.; Christian, Leah M.

Oxford Handbook of Internet Psychology. Oxford University Press, 2012.

Research output: Chapter in Book/Report/Conference proceedingChapter

Smyth, JD, Dillman, DA & Christian, LM 2012, Context effects in Internet surveys: New issues and evidence. in Oxford Handbook of Internet Psychology. Oxford University Press. https://doi.org/10.1093/oxfordhb/9780199561803.013.0027
Smyth JD, Dillman DA, Christian LM. Context effects in Internet surveys: New issues and evidence. In Oxford Handbook of Internet Psychology. Oxford University Press. 2012 https://doi.org/10.1093/oxfordhb/9780199561803.013.0027
Smyth, Jolene D ; Dillman, Don A. ; Christian, Leah M. / Context effects in Internet surveys : New issues and evidence. Oxford Handbook of Internet Psychology. Oxford University Press, 2012.
@inbook{385a1e609a4f4b448d45ceae0e663257,
title = "Context effects in Internet surveys: New issues and evidence",
abstract = "This article first presents a definition of context effects that eliminates from consideration factors beyond the control of survey researchers yet is sufficiently broad to incorporate diverse but related sources of survey context. It then examines four types of context effects that have been documented in mail and telephone surveys with an eye towards identifying new concerns which have arisen or may arise as a result of conducting Internet surveys. The four sources of context effects discussed are: the survey mode used to pose questions to respondents, the order in which questions are asked, the ordering of response options, and the choice of response scale. In addition to reviewing previous research, the results of new context experiments are reported in which response scales across Internet and telephone modes are manipulated.",
keywords = "Mail surveys, Online surveys, Response options, Survey mode, Survey questions, Telephone surveys",
author = "Smyth, {Jolene D} and Dillman, {Don A.} and Christian, {Leah M.}",
year = "2012",
month = "9",
day = "18",
doi = "10.1093/oxfordhb/9780199561803.013.0027",
language = "English (US)",
isbn = "9780191743771",
booktitle = "Oxford Handbook of Internet Psychology",
publisher = "Oxford University Press",

}

TY - CHAP

T1 - Context effects in Internet surveys

T2 - New issues and evidence

AU - Smyth, Jolene D

AU - Dillman, Don A.

AU - Christian, Leah M.

PY - 2012/9/18

Y1 - 2012/9/18

N2 - This article first presents a definition of context effects that eliminates from consideration factors beyond the control of survey researchers yet is sufficiently broad to incorporate diverse but related sources of survey context. It then examines four types of context effects that have been documented in mail and telephone surveys with an eye towards identifying new concerns which have arisen or may arise as a result of conducting Internet surveys. The four sources of context effects discussed are: the survey mode used to pose questions to respondents, the order in which questions are asked, the ordering of response options, and the choice of response scale. In addition to reviewing previous research, the results of new context experiments are reported in which response scales across Internet and telephone modes are manipulated.

AB - This article first presents a definition of context effects that eliminates from consideration factors beyond the control of survey researchers yet is sufficiently broad to incorporate diverse but related sources of survey context. It then examines four types of context effects that have been documented in mail and telephone surveys with an eye towards identifying new concerns which have arisen or may arise as a result of conducting Internet surveys. The four sources of context effects discussed are: the survey mode used to pose questions to respondents, the order in which questions are asked, the ordering of response options, and the choice of response scale. In addition to reviewing previous research, the results of new context experiments are reported in which response scales across Internet and telephone modes are manipulated.

KW - Mail surveys

KW - Online surveys

KW - Response options

KW - Survey mode

KW - Survey questions

KW - Telephone surveys

UR - http://www.scopus.com/inward/record.url?scp=84925046347&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84925046347&partnerID=8YFLogxK

U2 - 10.1093/oxfordhb/9780199561803.013.0027

DO - 10.1093/oxfordhb/9780199561803.013.0027

M3 - Chapter

SN - 9780191743771

SN - 9780199561803

BT - Oxford Handbook of Internet Psychology

PB - Oxford University Press

ER -