Consumer socialization and frequency of shopping with children

Sanford Grossbart, Les Carlson, Ann Walsh

Research output: Contribution to journalArticle

58 Citations (Scopus)

Abstract

This study examines co-shopping frequency (mothers shopping with children) from a consumer socialization perspective. It also compares consumer orientations and socialization behaviors of heavier, moderate and lighter co-shoppers. Results indicate that these groups differ in desires to develop children's consumer competence, consumer roles played by children, consumption motivations and values, and potential efforts to mediate marketing influence.

Original languageEnglish (US)
Pages (from-to)155-163
Number of pages9
JournalJournal of the Academy of Marketing Science
Volume19
Issue number3
DOIs
StatePublished - Jun 1 1991

Fingerprint

Consumer socialization
Shopping
Marketing
Socialization

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Cite this

Consumer socialization and frequency of shopping with children. / Grossbart, Sanford; Carlson, Les; Walsh, Ann.

In: Journal of the Academy of Marketing Science, Vol. 19, No. 3, 01.06.1991, p. 155-163.

Research output: Contribution to journalArticle

@article{c6a9479342304ed0bb7e11e47a93513b,
title = "Consumer socialization and frequency of shopping with children",
abstract = "This study examines co-shopping frequency (mothers shopping with children) from a consumer socialization perspective. It also compares consumer orientations and socialization behaviors of heavier, moderate and lighter co-shoppers. Results indicate that these groups differ in desires to develop children's consumer competence, consumer roles played by children, consumption motivations and values, and potential efforts to mediate marketing influence.",
author = "Sanford Grossbart and Les Carlson and Ann Walsh",
year = "1991",
month = "6",
day = "1",
doi = "10.1007/BF02726492",
language = "English (US)",
volume = "19",
pages = "155--163",
journal = "Journal of the Academy of Marketing Science",
issn = "0092-0703",
publisher = "Springer New York",
number = "3",

}

TY - JOUR

T1 - Consumer socialization and frequency of shopping with children

AU - Grossbart, Sanford

AU - Carlson, Les

AU - Walsh, Ann

PY - 1991/6/1

Y1 - 1991/6/1

N2 - This study examines co-shopping frequency (mothers shopping with children) from a consumer socialization perspective. It also compares consumer orientations and socialization behaviors of heavier, moderate and lighter co-shoppers. Results indicate that these groups differ in desires to develop children's consumer competence, consumer roles played by children, consumption motivations and values, and potential efforts to mediate marketing influence.

AB - This study examines co-shopping frequency (mothers shopping with children) from a consumer socialization perspective. It also compares consumer orientations and socialization behaviors of heavier, moderate and lighter co-shoppers. Results indicate that these groups differ in desires to develop children's consumer competence, consumer roles played by children, consumption motivations and values, and potential efforts to mediate marketing influence.

UR - http://www.scopus.com/inward/record.url?scp=0000423454&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0000423454&partnerID=8YFLogxK

U2 - 10.1007/BF02726492

DO - 10.1007/BF02726492

M3 - Article

AN - SCOPUS:0000423454

VL - 19

SP - 155

EP - 163

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

SN - 0092-0703

IS - 3

ER -