Comments on J. Scott Armstrong's 'evidence-based advertising

An application to persuasion'

Research output: Contribution to journalLetter

3 Citations (Scopus)
Original languageEnglish (US)
JournalInternational Journal of Advertising
Volume30
Issue number5
DOIs
StatePublished - Jan 1 2011

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persuasion
Marketing
evidence
Evidence-based
Persuasion

ASJC Scopus subject areas

  • Communication
  • Marketing

Cite this

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title = "Comments on J. Scott Armstrong's 'evidence-based advertising: An application to persuasion'",
author = "Carlson, {Leslie C}",
year = "2011",
month = "1",
day = "1",
doi = "10.2501/IJA-30-5-769-794",
language = "English (US)",
volume = "30",
journal = "International Journal of Advertising",
issn = "0265-0487",
publisher = "NTC Publications Ltd.",
number = "5",

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JO - International Journal of Advertising

JF - International Journal of Advertising

SN - 0265-0487

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