Are laboratory induced revisions in purchase intentions meaningful?

James W Gentry, John O. Summers

Research output: Contribution to journalComment/debate

1 Citation (Scopus)
Original languageEnglish (US)
Pages (from-to)177-185
Number of pages9
JournalJournal of Business Research
Volume4
Issue number2
DOIs
StatePublished - Jan 1 1976

ASJC Scopus subject areas

  • Marketing

Cite this

Are laboratory induced revisions in purchase intentions meaningful? / Gentry, James W; Summers, John O.

In: Journal of Business Research, Vol. 4, No. 2, 01.01.1976, p. 177-185.

Research output: Contribution to journalComment/debate

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