An overview of global family policy: Introduction to the special issue

Suraj Commuri, James W. Gentry

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

The authors briefly discuss the dynamic area of family globally and overview the issue's articles dealing with the interface of family with public policy and marketing processes.

Original languageEnglish (US)
Pages (from-to)316-319
Number of pages4
JournalJournal of Macromarketing
Volume30
Issue number4
DOIs
StatePublished - Dec 1 2010

Fingerprint

Family policy
Public policy
Marketing

Keywords

  • family decision making
  • marketing norms and values
  • public policy
  • public policy and marketing
  • social norms

ASJC Scopus subject areas

  • Marketing

Cite this

An overview of global family policy : Introduction to the special issue. / Commuri, Suraj; Gentry, James W.

In: Journal of Macromarketing, Vol. 30, No. 4, 01.12.2010, p. 316-319.

Research output: Contribution to journalArticle

@article{85750a73b353434aa227b2511e1f2eb4,
title = "An overview of global family policy: Introduction to the special issue",
abstract = "The authors briefly discuss the dynamic area of family globally and overview the issue's articles dealing with the interface of family with public policy and marketing processes.",
keywords = "family decision making, marketing norms and values, public policy, public policy and marketing, social norms",
author = "Suraj Commuri and Gentry, {James W.}",
year = "2010",
month = "12",
day = "1",
doi = "10.1177/0276146710379417",
language = "English (US)",
volume = "30",
pages = "316--319",
journal = "Journal of Macromarketing",
issn = "0276-1467",
publisher = "SAGE Publications Inc.",
number = "4",

}

TY - JOUR

T1 - An overview of global family policy

T2 - Introduction to the special issue

AU - Commuri, Suraj

AU - Gentry, James W.

PY - 2010/12/1

Y1 - 2010/12/1

N2 - The authors briefly discuss the dynamic area of family globally and overview the issue's articles dealing with the interface of family with public policy and marketing processes.

AB - The authors briefly discuss the dynamic area of family globally and overview the issue's articles dealing with the interface of family with public policy and marketing processes.

KW - family decision making

KW - marketing norms and values

KW - public policy

KW - public policy and marketing

KW - social norms

UR - http://www.scopus.com/inward/record.url?scp=78149400257&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=78149400257&partnerID=8YFLogxK

U2 - 10.1177/0276146710379417

DO - 10.1177/0276146710379417

M3 - Article

AN - SCOPUS:78149400257

VL - 30

SP - 316

EP - 319

JO - Journal of Macromarketing

JF - Journal of Macromarketing

SN - 0276-1467

IS - 4

ER -