A theory of advertising to children

Russell N. Laczniak, Les Carlson

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationAdvertising Theory
Subtitle of host publicationSecond Edition
PublisherTaylor and Francis
Pages157-172
Number of pages16
ISBN (Electronic)9781351208307
ISBN (Print)9780815382492
DOIs
StatePublished - Apr 15 2019

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Arts and Humanities(all)
  • Social Sciences(all)

Cite this

Laczniak, R. N., & Carlson, L. (2019). A theory of advertising to children. In Advertising Theory: Second Edition (pp. 157-172). Taylor and Francis. https://doi.org/10.4324/9781351208314

A theory of advertising to children. / Laczniak, Russell N.; Carlson, Les.

Advertising Theory: Second Edition. Taylor and Francis, 2019. p. 157-172.

Research output: Chapter in Book/Report/Conference proceedingChapter

Laczniak, RN & Carlson, L 2019, A theory of advertising to children. in Advertising Theory: Second Edition. Taylor and Francis, pp. 157-172. https://doi.org/10.4324/9781351208314
Laczniak RN, Carlson L. A theory of advertising to children. In Advertising Theory: Second Edition. Taylor and Francis. 2019. p. 157-172 https://doi.org/10.4324/9781351208314
Laczniak, Russell N. ; Carlson, Les. / A theory of advertising to children. Advertising Theory: Second Edition. Taylor and Francis, 2019. pp. 157-172
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