A drone by any other name: Purposes, end-user trustworthiness, and framing, but not terminology, affect public support for drones

Lisa M. PytlikZillig, Brittany Duncan, Sebastian Elbaum, Carrick Detweiler

Research output: Contribution to journalArticle

3 Scopus citations


Projections indicate that, as an industry, unmanned aerial vehicles (UAVs, commonly known as drones) could bring more than 100 000 jobs and $80 billion in economic growth to the U.S. by 2025 [1]. However, these promising projections do not account for how various publics may perceive such technologies. Understanding public perceptions is important because the attitudes of different groups can have large effects on the trajectory of a technology, strongly facilitating or hindering technology acceptance and uptake [2].

Original languageEnglish (US)
Pages (from-to)80-91
Number of pages12
JournalIEEE Technology and Society Magazine
Issue number1
StatePublished - Mar 2018


ASJC Scopus subject areas

  • Engineering(all)
  • Social Sciences(all)

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