A Crossnational Examination of Innovation Resistance Patriya Tansuhaj Washington State University, USA

Patriya Tansuhaj, James W. Gentry, Joby John, L. Lee Manzer, Bong Jin Cho

Research output: Contribution to journalArticle

18 Scopus citations
Original languageEnglish (US)
JournalInternational Marketing Review
Volume8
Issue number3
DOIs
Publication statusPublished - Mar 1991

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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