A Crossnational Examination of Innovation Resistance Patriya Tansuhaj Washington State University, USA

Patriya Tansuhaj, James W. Gentry, Joby John, L. Lee Manzer, Bong Jin Cho

Research output: Contribution to journalArticle

17 Citations (Scopus)
Original languageEnglish (US)
JournalInternational Marketing Review
Volume8
Issue number3
DOIs
StatePublished - Mar 1991

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

A Crossnational Examination of Innovation Resistance Patriya Tansuhaj Washington State University, USA. / Tansuhaj, Patriya; Gentry, James W.; John, Joby; Lee Manzer, L.; Cho, Bong Jin.

In: International Marketing Review, Vol. 8, No. 3, 03.1991.

Research output: Contribution to journalArticle

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