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Leslie C Carlson

  • 1195 Citations
  • 20 h-Index
1981 …2019
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Research Output 1981 2019

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Letter
2011
3 Citations (Scopus)

Comments on J. Scott Armstrong's 'evidence-based advertising: An application to persuasion'

Carlson, L., Jan 1 2011, In : International Journal of Advertising. 30, 5

Research output: Contribution to journal › Letter

persuasion
Marketing
evidence
Evidence-based
Persuasion