Leslie C Carlson

  • 1195 Citations
  • 20 h-Index
1981 …2019
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Research Output 1981 2019

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2019

A theory of advertising to children

Laczniak, R. N. & Carlson, L., Apr 15 2019, Advertising Theory: Second Edition. Taylor and Francis, p. 157-172 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2002
10 Citations (Scopus)

A cross-cultural examination of the environmental information on packaging: Implications for advertisers

Polonsky, M. J., Carlson, L., Prothero, A. & Kapelianis, D., Dec 1 2002, New Directions in International Advertising Research. p. 153-174 22 p. (Advances in International Marketing; vol. 12).

Research output: Chapter in Book/Report/Conference proceedingChapter

Packaging
Environmental information
Country differences
South Africa
Cross-cultural analysis