Leslie C Carlson

  • 1195 Citations
  • 20 h-Index
1981 …2019
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Research Output 1981 2019

2019

A theory of advertising to children

Laczniak, R. N. & Carlson, L., Apr 15 2019, Advertising Theory: Second Edition. Taylor and Francis, p. 157-172 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Beyond Deception: Potential Unfair Consumer Injury from Various Types of Covert Marketing

Skiba, J., Petty, R. D. & Carlson, L., Jan 1 2019, (Accepted/In press) In : Journal of Consumer Affairs.

Research output: Contribution to journalArticle

marketing
dimensional analysis
typology
Deception
Covert marketing

Reassessing the Influence of Parents and Advertising on Children’s BMI

Zeiss, J., Walker, D. & Carlson, L., Jan 1 2019, In : Journal of Current Issues and Research in Advertising. 40, 3, p. 275-290 16 p.

Research output: Contribution to journalArticle

Body mass index
Obesity
Food marketing
Persuasion
Food

Uncalculated First-Party Externalities Given a Beverage Tax

Zeiss, J., Carlson, L. & Ball, A. D., May 2019, In : Social Science Quarterly. 100, 3, p. 736-748 13 p.

Research output: Contribution to journalArticle

Open Access
taxes
nicotine
alcohol
Sports
legislation
2018

Parents’ and children’s violent gameplay: role of co-playing

Walker, D., Brocato, E. D., Carlson, L. & Laczniak, R. N., Sep 10 2018, In : Journal of Consumer Marketing. 35, 6, p. 623-632 10 p.

Research output: Contribution to journalArticle

Video games
Rating
Software
Entertainment
Consumer socialization
2017
7 Citations (Scopus)

A meta-analysis of parental style and consumer socialization of children

Mikeska, J., Harrison, R. L. & Carlson, L., Apr 1 2017, In : Journal of Consumer Psychology. 27, 2, p. 245-256 12 p.

Research output: Contribution to journalArticle

Socialization
Meta-Analysis
Permissiveness
Parenting
Emotions
2 Citations (Scopus)

Parental restrictive mediation and children's violent video game play: The effectiveness of the Entertainment Software Rating Board (ESRB) Rating system

Laczniak, R. N., Carlson, L., Walker, D. & Brocato, E. D., Mar 1 2017, In : Journal of Public Policy and Marketing. 36, 1, p. 70-78 9 p.

Research output: Contribution to journalArticle

Rating system
Rating
Entertainment
Video games
Mediation
3 Citations (Scopus)

The influence of parental and communication style on consumer socialization: A meta-analysis informs marketing strategy considerations involving parent-child interventions

Mikeska, J., Harrison, R. L., Carlson, L. & Coryn, C. L. S., Jan 1 2017, In : Journal of Advertising Research. 57, 3, p. 319-334 16 p.

Research output: Contribution to journalArticle

socialization
Marketing
parents
marketing
communication pattern
2016
3 Citations (Scopus)

Parenting Orientations as Antecedents of Children's Violent Videogame Play

Walker, D., Laczniak, R. N., Carlson, L. & Brocato, E. D., Jun 1 2016, In : Journal of Consumer Affairs. 50, 2, p. 430-457 28 p.

Research output: Contribution to journalArticle

caregiver
dyad
socialization
mediation
Video games
12 Citations (Scopus)
Marketing
Tobacco
Prospective Studies
Smoking
Smoking Cessation
8 Citations (Scopus)

The association of point-of-sale cigarette marketing with cravings to smoke: Results from a cross-sectional population-based study

Siahpush, M., Shaikh, R. A., Michael Cummings, K., Hyland, A., Dodd, M. D., Carlson, L. C., Kessler, A. S., Meza, J. L., Wan, N. & Wakefield, M., Jul 2016, In : Tobacco control. 25, 4, p. 402-405 4 p.

Research output: Contribution to journalArticle

Marketing
sale
Smoke
Tobacco Products
marketing
2015
3 Citations (Scopus)

Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads

Fowler, J. G., Reisenwitz, T. H. & Carlson, L., Jan 1 2015, In : Journal of Global Fashion Marketing. 6, 3, p. 194-206 13 p.

Research output: Contribution to journalArticle

cosmetics
Cosmetics
magazine
Marketing
performance
13 Citations (Scopus)

The Journal of Advertising: Historical, structural, and brand equity considerations

Carlson, L., Jan 2 2015, In : Journal of Advertising. 44, 1, p. 80-84 5 p.

Research output: Contribution to journalArticle

Marketing
equity
editor
Brand equity
literature
4 Citations (Scopus)

The Visual Presentation of Beauty in Transnational Fashion Magazine Advertisements

Fowler, J. G. & Carlson, L., Jul 3 2015, In : Journal of Current Issues and Research in Advertising. 36, 2, p. 136-156 21 p.

Research output: Contribution to journalArticle

Ethnic groups
Cultural differences
Globalization
Cultural theory
2014
5 Citations (Scopus)

Editorial: Reassessing the current state of advertising to children

Carlson, L. & Clarke, B., 2014, In : International Journal of Advertising. 33, 3, p. 429-436 8 p.

Research output: Contribution to journalEditorial

Marketing
eating habits
parents
food
19 Citations (Scopus)

Investigating the Portrayal and Influence of Sustainability Claims in an Environmental Advertising Context

Cummins, S., Reilly, T. M., Carlson, L., Grove, S. J. & Dorsch, M. J., Sep 1 2014, In : Journal of Macromarketing. 34, 3, p. 332-348 17 p.

Research output: Contribution to journalArticle

Sustainability
Content analysis
Experiment
Manipulation
2013
27 Citations (Scopus)

Coddling our kids: Can parenting style affect attitudes toward advergames?

Evans, N. J., Carlson, L. & Grubbs Hoy, M., Apr 3 2013, In : Journal of Advertising. 42, 2-3, p. 228-240 13 p.

Research output: Contribution to journalArticle

parenting style
Marketing
parents
socialization theory
Parenting
2012
7 Citations (Scopus)

Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements

Shanahan, K. J., Hopkins, C. D., Carlson, L. & Raymond, M. A., Dec 1 2012, In : Journal of Advertising. 41, 3, p. 55-74 20 p.

Research output: Contribution to journalArticle

Marketing
social responsibility
public service
locus of control
victimization
2011
3 Citations (Scopus)
persuasion
Marketing
evidence
Evidence-based
Persuasion
35 Citations (Scopus)

Educating students to give them a sustainable competitive advantage

Hopkins, C. D., Raymond, M. A. & Carlson, L., Dec 1 2011, In : Journal of Marketing Education. 33, 3, p. 337-347 11 p.

Research output: Contribution to journalArticle

educator
student
marketing
internship
school graduate
3 Citations (Scopus)
Asia-Pacific region
Marketing
Asia-Pacific
Regression analysis
Interaction
14 Citations (Scopus)

Parental style: The implications of what we know (and Think we Know)

Carlson, L., Laczniak, R. N. & Wertley, C., Jan 1 2011, In : Journal of Advertising Research. 51, 2, p. 427-435 9 p.

Research output: Contribution to journalArticle

5 Citations (Scopus)

The evolution of services advertising in a services-driven national economy: An analysis of progress and missed opportunities

Stafford, M. B. R., Reilly, T., Grove, S. J., Carlson, L., Bhandari, R. & Copeland, J., Jan 1 2011, In : Journal of Advertising Research. 51, SUPPL. 1, p. 136-152 17 p.

Research output: Contribution to journalArticle

national economy
Marketing
National economy
15 Citations (Scopus)

The prevalence and influence of the combination of humor and violence in Super Bowl commercials

Blackford, B., Gentry, J., Harrison, R. & Carlson, L., Jan 1 2011, In : Journal of Advertising. 40, 4, p. 123-133 11 p.

Research output: Contribution to journalArticle

humor
violence
Television
popularity
Marketing
2010
4 Citations (Scopus)

Family public policy in the United States

Carlson, L. & Harrison, R., Dec 1 2010, In : Journal of Macromarketing. 30, 4, p. 320-330 11 p.

Research output: Contribution to journalArticle

Public policy
Stakeholders
Marriage
Emotion
Marketing
22 Citations (Scopus)

Public policy and the changing chinese family in contemporary china: The past and present as prologue for the future

Fowler, A. R., Gao, J. & Carlson, L., Dec 1 2010, In : Journal of Macromarketing. 30, 4, p. 342-353 12 p.

Research output: Contribution to journalArticle

Public policy
China
Global environment
Government policy
Cultural Revolution
4 Citations (Scopus)

The unintended consequences of using "Posers" in nonprofit public service Announcements and proposed self-regulatory disclosure solutions

Shanahan, K. J., Hopkins, C. D. & Carlson, L., Jan 1 2010, In : Journal of Public Policy and Marketing. 29, 2, p. 219-231 13 p.

Research output: Contribution to journalArticle

Disclosure
Public services
Announcement
Unintended consequences
Violations
1 Citation (Scopus)

Violence and advertising: Effects and consequences

Rifon, N. J., Royne, M. B. & Carlson, L., Dec 1 2010, In : Journal of Advertising. 39, 4, p. 9-10 2 p.

Research output: Contribution to journalArticle

Marketing
violence
Violence
Advertising effects
2009

Call for submissions

Rifon, N. J., Royne, M. & Carlson, L., Jan 1 2009, In : Journal of Advertising. 38, 1, p. 147-148 2 p.

Research output: Contribution to journalArticle

7 Citations (Scopus)
regional comparison
Marketing
marketing
inclusion
Industry
2008
2 Citations (Scopus)
quantitative research
Marketing
marketing
knowledge
Knowledge development
9 Citations (Scopus)

Reaching parents to prevent adolescent risky behavior: Examining the effects of threat portrayal and parenting orientation on parental participation perceptions

Tanner, J. F., Carlson, L. A., Raymond, M. A. & Hopkins, C. D., Jan 1 2008, In : Journal of Public Policy and Marketing. 27, 2, p. 149-155 7 p.

Research output: Contribution to journalArticle

Participation
Threat
Risky behavior
Parenting
Teens
40 Citations (Scopus)

The dominant social paradigm, consumption, and environmental attitudes: Can macromarketing education help?

Kilbourne, W. E. & Carlson, L., Jun 1 2008, In : Journal of Macromarketing. 28, 2, p. 106-121 16 p.

Research output: Contribution to journalArticle

Dominant social paradigm
Macromarketing
Education
Environmental attitudes
Social responsibility
7 Citations (Scopus)

The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements

Shanahan, K. J., Hopkins, C. D. & Carlson, L., Jan 1 2008, In : Journal of Current Issues and Research in Advertising. 30, 2, p. 65-78 14 p.

Research output: Contribution to journalArticle

Efficacy
Social responsibility
Willingness
Emotional response
Smoking
34 Citations (Scopus)

Use, misuse, and abuse of content analysis for research on the consumer interest

Carlson, L., Mar 1 2008, In : Journal of Consumer Affairs. 42, 1, p. 100-105 6 p.

Research output: Contribution to journalArticle

consumer interest
research method
content analysis
abuse
history
2007
21 Citations (Scopus)

Comparing the application of integrated marketing communication (IMC) in magazine ADS across product type and time

Grove, S. J., Carlson, L. & Dorsch, M. J., Mar 1 2007, In : Journal of Advertising. 36, 1, p. 37-54 18 p.

Research output: Contribution to journalArticle

magazine
Marketing
marketing
communication
Communication
2006
1 Citation (Scopus)

Comments

Ford, J., Ewing, M. & Carlson, L., Jan 2006, In : International Journal of Advertising. 25, 2, p. 247-252 6 p.

Research output: Contribution to journalComment/debate

16 Citations (Scopus)

Do perceptions of hiring criteria differ for sales managers and sales representatives? Implications for marketing education

Raymond, M. A., Carlson, L. & Hopkins, C. D., Apr 1 2006, In : Journal of Marketing Education. 28, 1, p. 43-55 13 p.

Research output: Contribution to journalArticle

sales representative
hiring
sales
entry level
marketing
16 Citations (Scopus)

Understanding parental beliefs and attitudes about children's sexual behavior: Insights from parental style

Carlson, L. & Tanner, J. F., Apr 1 2006, In : Journal of Consumer Affairs. 40, 1, p. 144-162 19 p.

Research output: Contribution to journalReview article

parents
Sexual behavior
empowerment
conversation
confidence
2005
5 Citations (Scopus)

Comments

Ford, J., Carlson, L., Mizerski, D. & Kunkel, D., Jan 2005, In : International Journal of Advertising. 24, 3, p. 395-405 11 p.

Research output: Contribution to journalComment/debate

9 Citations (Scopus)

Perspectives on advertising research: Views from winners of the American academy of advertising outstanding contribution to research award

Carlson, L., Grove, S. J. & Stafford, M. R., Jan 1 2005, In : Journal of Advertising. 34, 2, p. 117-149 33 p.

Research output: Contribution to journalArticle

academy
Marketing
expert
introspection
speculation
2004

Introduction to the Special Issue on Advertising Theory

Carlson, L., Jun 2004, In : Marketing Theory. 4, 1-2, p. 5-6 2 p.

Research output: Contribution to journalEditorial

2003
20 Citations (Scopus)

Services advertising and integrated marketing communications: An empirical examination

Carlson, L., Grove, S. J. & Dorsch, M. J., Jan 1 2003, In : Journal of Current Issues and Research in Advertising. 25, 2, p. 69-82 14 p.

Research output: Contribution to journalArticle

Integrated marketing communications
Service organization
Data base
Intangibles
Target marketing
40 Citations (Scopus)

The harm chain: A public policy development and stakeholder perspective

Polonsky, M. J., Carlson, L. & Fry, M. L., Sep 2003, In : Marketing Theory. 3, 3, p. 345-364 20 p.

Research output: Contribution to journalArticle

Stakeholders
Politicians
Policy development
Public policy
Marketing activities
2002
10 Citations (Scopus)

A cross-cultural examination of the environmental information on packaging: Implications for advertisers

Polonsky, M. J., Carlson, L., Prothero, A. & Kapelianis, D., Dec 1 2002, New Directions in International Advertising Research. p. 153-174 22 p. (Advances in International Marketing; vol. 12).

Research output: Chapter in Book/Report/Conference proceedingChapter

Packaging
Environmental information
Country differences
South Africa
Cross-cultural analysis
29 Citations (Scopus)

Addressing services’ intangibility through integrated marketing communication: An exploratory study

Grove, S. J., Carlson, L. & Dorsch, M. J., Sep 1 2002, In : Journal of Services Marketing. 16, 5, p. 393-411 19 p.

Research output: Contribution to journalArticle

Exploratory study
Integrated marketing communications
Banking
Integrated
Education
2001
16 Citations (Scopus)

Customer equity management and strategic choices for sales managers

Dorsch, M. J., Carlson, L., Raymond, M. A. & Ranson, R., Jan 1 2001, In : Journal of Personal Selling and Sales Management. 21, 2, p. 157-166 10 p.

Research output: Contribution to journalArticle

sales
Sales
equity
Managers
customer
33 Citations (Scopus)

Socializing children about television: An intergenerational study

Carlson, L., Laczniak, R. N. & Walsh, A., Jan 1 2001, In : Journal of the Academy of Marketing Science. 29, 3, p. 276-288 13 p.

Research output: Contribution to journalArticle

Dyads
Interaction
Monitoring
Socialization
Responsibility
1999
3 Citations (Scopus)

Antecedents of mothers’ attitudes toward the ftc’s rule for 900-number advertising directed at children

Laczniak, R. N., Carlson, L. & Walsh, A., Jan 1 1999, In : Journal of Current Issues and Research in Advertising. 21, 2, p. 49-58 10 p.

Research output: Contribution to journalArticle

Empirical study
Education
Costs
Disclosure
Politicians
1998

From the editor

Carlson, L., Jan 1 1998, In : Journal of Advertising. 27, 1, p. 143-162 20 p.

Research output: Contribution to journalEditorial

social criticism
Marketing
editor
Demonstrations
interpretation