Leslie C Carlson

  • 1210 Citations
  • 20 h-Index
1981 …2019
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marketing Social Sciences
editor Social Sciences
parents Social Sciences
communication pattern Social Sciences
socialization Social Sciences
magazine Social Sciences
communication Social Sciences
sales Social Sciences

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Research Output 1981 2019

A theory of advertising to children

Laczniak, R. N. & Carlson, L., Apr 15 2019, Advertising Theory: Second Edition. Taylor and Francis, p. 157-172 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Beyond Deception: Potential Unfair Consumer Injury from Various Types of Covert Marketing

Skiba, J., Petty, R. D. & Carlson, L., Dec 1 2019, In : Journal of Consumer Affairs. 53, 4, p. 1573-1601 29 p.

Research output: Contribution to journalArticle

dimensional analysis
Covert marketing

Reassessing the Influence of Parents and Advertising on Children’s BMI

Zeiss, J., Walker, D. & Carlson, L., Jan 1 2019, In : Journal of Current Issues and Research in Advertising. 40, 3, p. 275-290 16 p.

Research output: Contribution to journalArticle

Body mass index
Food marketing

Uncalculated First-Party Externalities Given a Beverage Tax

Zeiss, J., Carlson, L. & Ball, A. D., May 2019, In : Social Science Quarterly. 100, 3, p. 736-748 13 p.

Research output: Contribution to journalArticle

Open Access

Parents’ and children’s violent gameplay: role of co-playing

Walker, D., Brocato, E. D., Carlson, L. & Laczniak, R. N., Sep 10 2018, In : Journal of Consumer Marketing. 35, 6, p. 623-632 10 p.

Research output: Contribution to journalArticle

Video games
Consumer socialization