Leslie C Carlson

  • 1242 Citations
  • 21 h-Index
1981 …2020

Research output per year

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Research Output

When and how frontline service employee authenticity influences purchase intentions

Matthews, L., Eilert, M., Carlson, L. & Gentry, J., Jun 2020, In : Journal of Business Research. 114, p. 111-123 13 p.

Research output: Contribution to journalArticle

  • Assessing scientific claims in print ads that promote cosmetics: How consumers perceive cosmeceutical claims

    Fowler, J. G., Carlson, L. & Chaudhuri, H. R., Dec 1 2019, In : Journal of Advertising Research. 59, 4, p. 466-482 17 p.

    Research output: Contribution to journalArticle

  • A theory of advertising to children

    Laczniak, R. N. & Carlson, L., Apr 15 2019, Advertising Theory: Second Edition. Taylor and Francis, p. 157-172 16 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Beyond Deception: Potential Unfair Consumer Injury from Various Types of Covert Marketing

    Skiba, J., Petty, R. D. & Carlson, L., Dec 1 2019, In : Journal of Consumer Affairs. 53, 4, p. 1573-1601 29 p.

    Research output: Contribution to journalArticle

  • 1 Scopus citations

    Reassessing the Influence of Parents and Advertising on Children’s BMI

    Zeiss, J., Walker, D. & Carlson, L., Jan 1 2019, In : Journal of Current Issues and Research in Advertising. 40, 3, p. 275-290 16 p.

    Research output: Contribution to journalArticle