Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

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    No photo of Leslie C Carlson

    Leslie C Carlson

    Person: Academic

    No photo of James W Gentry

    James W Gentry

    Person: Academic


    Research Output

    Assessing scientific claims in print ads that promote cosmetics: How consumers perceive cosmeceutical claims

    Fowler, J. G., Carlson, L. & Chaudhuri, H. R., Dec 1 2019, In : Journal of Advertising Research. 59, 4, p. 466-482 17 p.

    Research output: Contribution to journalArticle

  • A theory of advertising to children

    Laczniak, R. N. & Carlson, L., Apr 15 2019, Advertising Theory: Second Edition. Taylor and Francis, p. 157-172 16 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Beyond Deception: Potential Unfair Consumer Injury from Various Types of Covert Marketing

    Skiba, J., Petty, R. D. & Carlson, L., Dec 1 2019, In : Journal of Consumer Affairs. 53, 4, p. 1573-1601 29 p.

    Research output: Contribution to journalArticle