Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

marketing Social Sciences
editor Social Sciences
masculinity Social Sciences
parents Social Sciences
sales Social Sciences
manager Social Sciences
communication pattern Social Sciences
communication Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.


No photo of Leslie C Carlson

Leslie C Carlson

Person: Academic

No photo of James W Gentry

James W Gentry

Person: Academic


Research Output 1975 2019

Assessing scientific claims in print ads that promote cosmetics: How consumers perceive cosmeceutical claims

Fowler, J. G., Carlson, L. & Chaudhuri, H. R., Dec 1 2019, In : Journal of Advertising Research. 59, 4, p. 466-482 17 p.

Research output: Contribution to journalArticle

A theory of advertising to children

Laczniak, R. N. & Carlson, L., Apr 15 2019, Advertising Theory: Second Edition. Taylor and Francis, p. 157-172 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Beyond Deception: Potential Unfair Consumer Injury from Various Types of Covert Marketing

Skiba, J., Petty, R. D. & Carlson, L., Dec 1 2019, In : Journal of Consumer Affairs. 53, 4, p. 1573-1601 29 p.

Research output: Contribution to journalArticle

dimensional analysis
Covert marketing