Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

marketing Social Sciences
masculinity Social Sciences
manager Social Sciences
sales Social Sciences
violence Social Sciences
selling Social Sciences
customer Social Sciences
parents Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Profiles

No photo of Leslie C Carlson

Leslie C Carlson

Person: Academic

19812019
No photo of James W Gentry

James W Gentry

Person: Academic

19752019

Research Output 1975 2019

A theory of advertising to children

Laczniak, R. N. & Carlson, L., Apr 15 2019, Advertising Theory: Second Edition. Taylor and Francis, p. 157-172 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Gender, Millennials, and leisure constraints: exploring golf’s participation decline

McGinnis, L. P., Gentry, J. W. & Haltom, T. M., Jan 1 2019, (Accepted/In press) In : Journal of Policy Research in Tourism, Leisure and Events.

Research output: Contribution to journalArticle

gender
participation
Sports
industry
sport

Reassessing the Influence of Parents and Advertising on Children’s BMI

Zeiss, J., Walker, D. & Carlson, L. C., Jan 1 2019, In : Journal of Current Issues and Research in Advertising. 40, 3, p. 275-290 16 p.

Research output: Contribution to journalArticle

Body mass index
Obesity
Food marketing
Persuasion
Food