Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

marketing Social Sciences
editor Social Sciences
masculinity Social Sciences
parents Social Sciences
sales Social Sciences
manager Social Sciences
communication pattern Social Sciences
communication Social Sciences

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Profiles

No photo of Leslie C Carlson

Leslie C Carlson

Person: Academic

19812019
No photo of James W Gentry

James W Gentry

Person: Academic

19752019

Research Output 1975 2019

Assessing scientific claims in print ads that promote cosmetics: How consumers perceive cosmeceutical claims

Fowler, J. G., Carlson, L. & Chaudhuri, H. R., Dec 1 2019, In : Journal of Advertising Research. 59, 4, p. 466-482 17 p.

Research output: Contribution to journalArticle

A theory of advertising to children

Laczniak, R. N. & Carlson, L., Apr 15 2019, Advertising Theory: Second Edition. Taylor and Francis, p. 157-172 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Beyond Deception: Potential Unfair Consumer Injury from Various Types of Covert Marketing

Skiba, J., Petty, R. D. & Carlson, L., Dec 1 2019, In : Journal of Consumer Affairs. 53, 4, p. 1573-1601 29 p.

Research output: Contribution to journalArticle

marketing
dimensional analysis
typology
Deception
Covert marketing