College of Business Administration

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Students Engineering & Materials Science
Computer science Engineering & Materials Science
Marketing Engineering & Materials Science
Sea ice Engineering & Materials Science
computer science Social Sciences
student Social Sciences
Multi agent systems Engineering & Materials Science
learning Social Sciences

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No photo of Ozgur Araz
No photo of Leslie C Carlson

Leslie C Carlson

Person: Academic

No photo of James W Gentry

James W Gentry

Person: Academic


Research Output 1975 2019

A theory of advertising to children

Laczniak, R. N. & Carlson, L., Apr 15 2019, Advertising Theory: Second Edition. Taylor and Francis, p. 157-172 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Beyond Deception: Potential Unfair Consumer Injury from Various Types of Covert Marketing

Skiba, J., Petty, R. D. & Carlson, L., Dec 1 2019, In : Journal of Consumer Affairs. 53, 4, p. 1573-1601 29 p.

Research output: Contribution to journalArticle

dimensional analysis
Covert marketing

Building computational creativity in an online course for non-majors

Peteranetz, M. S., Soh, L. K. & Ingraham, E., Feb 22 2019, SIGCSE 2019 - Proceedings of the 50th ACM Technical Symposium on Computer Science Education. Association for Computing Machinery, Inc, p. 442-448 7 p. (SIGCSE 2019 - Proceedings of the 50th ACM Technical Symposium on Computer Science Education).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Computer science
computer science